As the PR industry descends on San Francisco for PRSA's International Conference, we are seeing a lot of exciting initiatives from agencies leveraging social media to reinvent and expand their offerings.
San Francisco, CA (PRWEB) October 14, 2012
Traackr, an enterprise-grade people discovery engine, today announced that its influencer identification and monitoring tools are gaining significant market adoption among top integrated marketing and communications agencies. Now 20 of the top 50 communications agencies use Traackr to support comprehensive earned media campaigns for their clients who include many Fortune 100 firms.
“Atomic has integrated Traackr’s social data into ComContext, our own multi-channel communications analytics platform that sits at the core of every client program,” said Andy Getsey, CEO and co-founder of Atomic. Dubbed the “Moneyball of PR” by the Holmes Report, Atomic is a pioneer in the use of sophisticated data analytics for shaping communications strategy. “Traackr’s methodology, influencer identification and data views fit in nicely with other Atomic-developed tools and processes.”
Robust social media identification, measurement and monitoring tools have become increasingly vital to the transformation of the public relations profession. As the number of online conversations multiplies, PR is moving away from traditional channels to an integrated mix centered around the passionate and influential people talking about the issues that matter to clients.
Andy Cunningham, president, Bite Communications North America and Traackr advisory board member said, "As we have transitioned to an integrated marketing communications agency, Bite has built a deep data analytics expertise that informs every campaign we develop and Traackr enables us to seamlessly incorporate influencer discovery and trend analysis into our digital insights offering."
"As the PR industry descends on San Francisco for PRSA's International Conference, we are seeing a lot of exciting initiatives from agencies leveraging social media to reinvent and expand their offerings," said Pierre-Loic Assayag, co-founder and CEO of Traackr. "Our work with these leading agencies shows how influencer data has become the backbone of any strategy to reach the right audience at the right time in this socially connected world."
Traackr powers influencer marketing strategies for top brands and leading digital agencies. Its enterprise people discovery engine identifies, ranks and monitors influencers based on the content they produce and share on the web. More than 140 brands including EMC, JP Morgan Chase & Co and Thomson Reuters and more than 20 of the top 50 communications agencies use Traackr’s products to run custom searches for influencers, amplify their voice and access strategic insights. To learn more, visit http://www.traackr.com.