San Antonio, Texas (PRWEB) October 16, 2012
To help business owners understand the true benefit of social media, Ajay Tejwani has written “The Social Media Action Plan,” a comprehensive guide for planning, implementing and measuring social media efforts. Knowing that most companies utilize Facebook and Twitter on a tactical level, Tejwani wrote this book to educate entrepreneurs and large enterprises about developing a strategy for long term success versus posting messages for short term attention.
In the book, Tejwani explains why social media is vital to business operations now and in the future. He advises business leaders to have a plan in place before jumping into social media. “Social media is not just Facebook and Twitter. There are many channels for social media, and knowing how to utilize them for the benefit of your business is crucial to change management and customer loyalty,” Tejwani said.
As an expert in the field, he sees that we’re moving into a social economy, and relationships will be our new currency. “As per Nielsen’s Social Media Report, nearly four out of five Internet users visit social media sites or blogs,” Tejwani said. “Social media is the modern day word of mouth communication, and how businesses utilize social media’s power is what makes the difference between success and failure. Companies need to plan how social media is going to support their mission, and plan how they’re going to engage their customers and prospects.”
Tejwani says companies need to take a broader approach to social media, and have a CLEAR philosophy in order to:
- Connect with customers,
- Listen and acknowledge their feedback,
- Engage them in conversation about the product or service,
- So that customers will, in turn, Advocate for their business.
- Thereafter, Repeat the process.
In addition to giving readers a broad perspective of social media marketing, the book also provides a planning template, online references and statistical data to guide business owners toward a successful online campaign. The book also includes best practices and ethical standards in which to follow, and it previews what’s on the horizon in terms of must-have online tools.
Tejwani, 39, is the owner and chief storyteller of MobileCommz, LLC an online marketing company in San Antonio, which he founded in 2008. Tejwani is the executive responsible for sales, operations and product development. The business, which has three employees in San Antonio, and an offshore IT development team of 30 people in Delhi, India, operates under the brand name of Social Media Sapiens.
The company provides online marketing services, such as website redesign, mobile websites, iPhone, iPad and Android application development, search engine optimization (SEO), Facebook applications, email marketing, text marketing and social media strategy consultation to small and medium-sized enterprises, as well as large corporations across the globe. The company has clients in the U.S., the United Arab Emirates, Germany and Canada.
Tejwani is a member of the North Chamber, The San Antonio Chamber, the Southwest Minority Supplier Development Council and the Greater Houston Partnership.
The Social Media Action Plan
Published by Social Media Sapiens
$11.95 black and white
CHeck out video about the book: http://bit.ly/soshlmediavideo