Hyperlocal Marketing Discussed at New York Small Business Conference

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Local Business Review Site 5StarControl proclaims their opinion on the recent Online Marketing Conference in New York City in which small business owners debated the benefits and disadvantages of advertising with Yelp.

5StarControl has concerns over the complaints raised by small business owners at the inaugural Online Marketing Conference about advertising with Yelp.

Local Business Review Site 5StarControl wrote that small businesses have become angered by their experiences with Yelp, which they voiced at the Online Marketing Conference, held October 9th in New York City, and sponsored in part by Street Fight.

The first Online Marketing Conference was held at New York’s Rubin Museum on October 9th, 2012. Sponsored by hyperlocal internet portal Street Fight and local social media company DNAinfo.com, the conference was designed to explore online marketing solutions for small businesses in the New York City area. Representatives from various companies in the industry, including Yelp, Google, and Foursquare were available for panel discussions about various tactics and methods of local internet marketing. Frank Kern, noted media guru, has also published materials about this topic, and 5StarControl strongly recommends them to its readers.

One of the sponsors of the conference was Street Fight, an online magazine dedicated to hyperlocal marketing and business. In addition to posting articles, interviews, and tip sheets on its website, streetfightmag.com, Street Fight also does research and analysis of the hyperlocal business market. Founded in 2011, Street Fight aims to provide information and expert analysis of the hyperlocal marketing trend, which they feel will continue to grow in the coming years.

One of the main businesses discussed at the conference was the local online review portal, Yelp. Yelp is one of the largest players in the local marketing industry, claiming more than 78 million unique monthly users on its website and mobile applications, who have access to over 40 million reviews. Yelp provides listings of local businesses which users can rate and write reviews about. Yelp also offers online marketing solutions for small businesses by selling advertising, and allowing businesses to sell gift certificates and coupons through their Yelp site.

Participants at the online marketing conference both praised and lambasted Yelp about their experiences with marketing through them. One business owner stated that he gets most of his business through Yelp, Street Fight surmised that it is because he is a salon that caters to young people, and Yelp has allowed him to differentiate himself from the competition. However, another businesses owner stated that Yelp advertising was “the biggest mistake I ever made.” The results of the conference are sure to make both Yelp and small business owners take note of the advantages and disadvantages of Yelp advertising, and work more closely together to find solutions for individual businesses.

5StarControl is a newsletter about local business issues in the area of Yelp reputation.

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