Weight Loss Giant Wages War on Australia’s Obesity Epidemic

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Weight Watchers Plate of our Nation investigates root causes of Australia’s growing obesity problem and mounts a social movement to stem the issue.

Plate of Our Nation

Plate of Our Nation

It’s time for a re-think and who better than Weight Watchers to rally the nation and get us thinking about this issue and taking action?

Australia’s largest and most successful weight-loss organisation is planning a major assault on the nation’s obesity epidemic; Weight Watchers Plate of our Nation is an ambitious and far-reaching movement which puts our attitudes to food and activity under the microscope in a bid to offer real solutions to get our nation healthy again.

With 61 percent of Aussies now overweight or obese1, and our overweight rate rising faster than in any other developed country, Weight Watchers is investing its 50 years of experience and scientific research to be the first commercial weight-loss organisation to take action and affect real change on our country’s collective waistlines.

Weight Watchers Plate of our Nation kicked-off in earnest with a unique, multi-layered study to investigate the root causes of the deepening obesity crisis. The report covers all areas from lifestyle, exercise, body image, health and wellbeing, finding significant disparities between generations’ attitudes towards activity levels, food consumption, cooking skills and weight. It reveals how gradual changes in the way we eat, move and live our lives, have crept up on us over time, and points to a grim picture for Australia’s future, with food knowledge rapidly diminishing.

Plate of our Nation key findings:

  •     Nearly 60% of young adults consider heating chicken nuggets to be cooking
  •     50% of Generation Z respondents are unable to correctly identify a leek
  •     ¼ of Generation Z don’t cook more because they just don’t know how
  •     Australians rarely eat as a sole activity; 72% of meals are eaten while doing other things, from reading, texting to working, which has been shown to lead to over-eating
  •     43% of Australians continue eating until overfull
  •     On an average day, 37% of Australians exercise, compared to 86% that watch TV
  •     One in five (19%) Australians admit they are not concerned by the obesity crisis
  •     38% of Generation Z believe seeing overweight people on TV makes obesity seem normal

The findings of the Weight Watchers Plate of our Nation survey are undeniable: as a society, we’re largely sedentary, we’ve lost touch with the value of fresh food and the importance of savouring mealtimes and it’s the younger generation whose food knowledge is most at risk. Armed with this information Weight Watchers is gearing up to take action.

Award-winning chef, Pete Evans, has teamed-up with Weight Watchers for the Plate of our Nation mission, together with a team of specialists in the field of nutrition, psychology and exercise science. He explained his involvement:

“As a chef, and someone who is in the business of bringing pleasure through food, people might be surprised to hear me being so vocal about this issue. I approached Weight Watchers some time ago because I am genuinely concerned about the growing obesity epidemic in this country and where we are headed. We’ve swapped fresh for fast, and quality for convenience, our knowledge of food and cooking skills are in decline. We’re busier than ever before, but technology means that our days are filled with so much sitting – watching TV, browsing the net – what’s worse, we do these things while we’re eating, so we’re not giving our food and mealtime the respect they deserve.

“It’s time for a re-think and who better than Weight Watchers to rally the nation and get us thinking about this issue and taking action?”

The centre piece for the Plate of our Nation is at http://www.plateofournation.com.au , and Weight Watchers is calling on
Australia to get involved.

Plate of our Nation is somewhere where individuals can make a difference, Weight Watcher is inviting Aussies to throw their ‘social weight’ – in other words their facebook and twitter connections - behind the cause. The aim is for the site to be alive with debate and comment. Everyone can have their say. Visitors will be able to take the survey themselves and see how they compare with the rest of the nation in terms of food knowledge and cooking skills. There will also be practical hints and tips; from shopping and cooking tips, to recipes, together with experts from the fields of nutrition, exercise, psychology, obesity research and fashion on hand to provide advice, insight and action.

Weight Watchers Australasia Managing Director, Joseph Saad believes Weight Watchers has a key role to play in getting our nations healthy again. He said: “The impact obesity has on our health, life-expectancy and quality of life is substantial; for the first time, the next generation have a shorter life expectancy than the one that lived before them. The situation seems bleak, but we know it’s entirely preventable. As the leader in weight management we saw it as our duty to take a bold stand and help lead Australia to a healthier future. After all, we have almost 50 years of experience, the program is scientifically proven to work, and we’ve already helped millions of people to lose weight and regain a healthy, balanced lifestyle.

“Put simply this campaign aims to bring the obesity epidemic to the fore, explaining in a simple and engaging way what’s led us down this path. Then we will start to provide solutions to address it. We absolutely think we can make a difference to this issue and start to help assist many more Aussies to rid themselves of overweight and obesity. If we can put our influence and expertise to good use, this really is something for us to aim for.”

The Weight Watchers Plate of our Nation report was conducted among 3,130 Australians aged 15 - 74 years from Wednesday 11 July – Tuesday 17 July 2012. The study was conducted online amongst members of a permission-based panel.

For more information about Weight Watchers and to read the Plate of our Nation report head to: http://www.plateofournation.com. http://www.weightwatchers.com.au.

  • ENDS -

For more information or to arrange further comment contact One Green Bean:
Lizzie Culverhouse | (02) 8020 1811 | 0405 447 160 | lizzie(at)onegreenbean(dot)com.au
Colette Cordes | (02) 8020 1807 | 0451 269 161 | colette(at)onegreenbean(dot)com.au

Notes to editors:

  •     Research conducted by Jigsaw Strategic Research

Weight Watchers is Australasia's largest and most effective weight management support system, with one in three Australian women having taken part in the program since its introduction almost 50 years ago. Weight Watchers is a member of the Weight Management Council Australia and a signatory to the Weight Management Code of Practice, providing a healthy and sustainable weight-loss approach with proven efficacy.

Recent recognition of Weight Watchers efficacy includes ranking #1 program for ‘Best Weight-Loss Diet’, ‘Easiest Diet to Follow’ and ‘Best Commercial Diet Plan’ in the 2012 ‘Best Diet’ ranking by US News & World Report. Medical journal recognition includes The Lancet, following a trial whereby overweight and obese adults referred to Weight Watchers by their GP lost more than twice as much weight as those who followed a standard care program run by their GP. Additionally, a trial published in the British Medical Journal found that overweight and obese adults referred to Weight Watchers achieved significantly greater weight loss one year after the trial than those in a control group.

The ongoing success of the Weight Watchers program is based on its flexible approach to weight loss and lifestyle change. Members can follow the ProPoints Plan in a multitude of convenient ways including community meetings, online, one-on-one consultations at Myer (Australia only), at work or at home right across Australasia. The system also includes Weight Watchers extensive supermarket foods range and monthly magazine, which ranks among the leading health and lifestyle titles in Australia.

1http://www.abs.gov.au/ausstats/abs@.nsf/Latestproducts/4842.0.55.001Media%20Release12007%E2%80%9308?opendocument&tabname=Summary&prodno=4842.0.55.001&issue=2007%9608&num=&view=

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Colette Cordes

Lizzie Culverhouse
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