43% of Total Google Search Queries Are Local

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A new report has just been released by Chitika, which shows that 43% of all Google searches are Local Search Traffic. This is significantly above Yahoo and Bing who are 25%. Samuel Junghenn founder of Digital Marketing Agency Think Big Online said this is a further validation of why businesses should use Google to drive customers and sales.

Simply put over the last few years people have evolved the way they search to be more specific to the location they are searching for.

A new report has just been released by Chitika, which shows that 43% of all Google searches are Local Search Traffic. This is significantly above Yahoo and Bing who are 25%. Samuel Junghenn founder of Digital Marketing Agency Think Big Online said this is a further validation of why businesses should use Google to drive customers and sales.

“For years we’ve been telling small businesses that they should be targeting local search traffic, then national search traffic and then international search traffic. In our experience businesses how target local search get great results!” Said Mr Junghenn.

What the Chitika report found was that 43% of all search queries performed on Google (both mobile and PC) carried a local intent. As an example instead of searching for photography a user may search for photography Sydney.

This statistic is more significant because in 2010 Google released figures showing that only 20% of [searches had local intent. This means that there has been a sizable shift in the number of local search intent searches.

“Simply put over the last few years people have evolved the way they search to be more specific to the location they are searching for.” Said Mr Junghenn.

If you’d like to find out how you can position your business and website to dominate these local search results then visit: [http://www.thinkbigonline.com/seo/

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Alisa Phanchalad