Google Receives Spike In Local Mobile Searches

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In a recent study conducted by Chitika it was found that 74% of local searches conducted by Google users are conducted via their mobile. Samuel Junghenn founder of Digital Marketing Agency Think Big Online says this is a strong indication businesses need to get mobile ready.

This is a strong indication that Google is the preferred mobile search engine so when advertising it’s important to keep this in mind. If you want to target mobile users via search then Google is the platform right now.

In a recent study conducted by Chitika it was found that 74% of local searches conducted by Google users are conducted via their mobile. Samuel Junghenn founder of Digital Marketing Agency Think Big Online says this is a strong indication businesses need to get mobile ready.

“Mobile internet usage has grown significantly with smartphone sales set to out pace PC sales in 2012. This means that business owners must be investing in mobile ready sites now to position their businesses for a mobile marketing revolution.” Said Mr Junghenn.

The study conducted by Chitika found that 74% of local searches on Google originated from mobile phones, whereas only 7% of Bing local searches were mobile and 17% of Yahoo’s local searches were mobile.

“This is a strong indication that Google is the preferred mobile search engine so when advertising it’s important to keep this in mind. If you want to target mobile users via search then Google is the platform right now.” Said Mr Junghenn.

With over 690 million mobile searches conducted on a daily basis there is strong growth in the mobile search market, something which could be used by business owners to drive customers and sales.

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Alisa Phanchalad