(PRWEB UK) 16 October 2012
Peugeot has announced its latest crossover car, the 2008, will be showcased at the 2012 Paris Motor Show later this month.
The new Peugeot 2008 will debut in concept form at the renowned automobile event, running from 29th September until 14th October at the Paris Expo Porte de Versailles.
Peugeot has also announced its plans to put the 2008 Concept into production.
It will first be produced in France, with manufacturing operations following in China and Brazil.
The announcement follows the unveiling of the brand’s Urban Crossover Concept at the Beijing Motor Show in April – a car designed to deal with the demands of city life.
The 2008 Concept car adds further weight to Peugeot’s international conquest strategy, as the company intends to market the car to city dwellers across the globe. Accordingly, the car has been designed collaboratively by teams in Sao Paulo, Shanghai and Paris.
Inspiration for the new vehicle came from a number of sources. The new 208 city car represents Peugeot’s latest foray into the compact car segment, a domain in which the company has already had tremendous success. Other 208 models will be on show in Paris, including the 208 GTi and the 208 XY.
The popularity of the 3008 has verified Peugeot’s capabilities in the crossover segment, further bolstered by the SCX concept car shown at the 2011 Shanghai Motor Show.
The 2008 concept is the product of a desire to combine these two strands – merging the compactness, style, flexibility and agility of the 208 with the practicality, occupant space and pure driving pleasure of the 3008 crossover.
Stylistically, the 2008 concept is true to brand standards, featuring smooth lines and a strong, powerful posture that is innovative in its segment, whilst remaining characteristically Peugeot.
It is part compact city car, part SUV – with a front face that evokes urban refinement, whilst its wings and bonnet communicate safety, strength and protection. Its continuous lines and sculpted sides, meanwhile, give the impression of an aerodynamic, sleek and energetic vehicle.
Also made evident through the vehicle’s profile is the unique upper decoration of the rear doors which, with the similarly refined designs of the roof bars and spoiler, make the car perfect for any leisure activities.
Its large wheels and generous ground clearance, meanwhile, bring to mind versatility and agility.
Any ambiguities about the car’s character are laid to rest with the feline headlamps and uniquely-designed floating grille, which bring an air of individuality.
The 2008 concept is fitted with a dynamic and powerful 1.2-litre, 3-cylinder petrol engine, which features direct injection and a turbo, boasting a power of 110bhp.
In line with Peugeot’s down-sizing strategy, this newly-refined engine delivers a pleasurable driving experience with impressive fuel efficiency and low CO2 emissions.
For more information about Peugeot, its concept cars, and its presence at the 2012 Paris Motor Show, visit http://www.peugeot.co.uk/.
Notes to Editors:
About Peugeot UK
Peugeot is part of the PSA Group – Europe’s 2nd largest automotive producer and is one of the top ten vehicle brands in the world. In 2010 the Peugeot brand celebrated its 200th anniversary.
Its UK subsidiary has its headquarters in Coventry and there are 250 Peugeot Dealerships throughout the UK.
The product portfolio includes electric cars (iOn), petrol & diesel cars (107 Compact, 207, 208, 308, 3008 Crossover, 4007 SUV, 5008 Compact MPV, 508 & RCZ Sports Coupé) and MPV people carriers / vans (Bipper, Partner, Expert & Boxer).
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