Long Beach, CA (PRWEB) October 21, 2012
Xbox will enter the action sports arena with the sponsorship of three pro BMX riders during the upcoming Dew Tour Toyota City Championships, taking place in San Francisco, CA from Oct. 18-21, 2012. The Dew Tour Toyota City Championships are free to attend and can be viewed on both NBC and NBC Sports Network.
The three pro riders sponsored by Xbox during the Dew Tour Toyota City Championships include AJ “The Anayalater” Anaya, recent winner of the 2012 Fise Xperience in France; Colton Satterfield, recent winner of the MEGARAMP in Rio de Janero; and James Foster, recent winner of the 2012 ASA Sony Big Air Triples and the first rider to accomplish a triple backflip on a bike.
"This is a great opportunity for Xbox to be seen by its core audience who are action sports fans," said SMG President Juan Sanchez. "Action sports athletes are huge roll models and provide a great positive reach for major brands to get behind."
A joint collaboration between Upgrade Marketing Group and Sanchez Media Group was responsible for bringing the Xbox sponsorship of the three BMX riders to fruition. "We are excited to introduce Xbox to the action sports world," said Upgrade Marketing Group’s President Julian Gregorio. “Xbox consumers cover a wide demographic ranging from professional athletes and celebrities, to everyday fans and gamer's who watch events like the Dew Tour and the X Games. We are honored to partner with them on this sponsorship opportunity.”
About Upgrade Marketing Group
UpgradeMG is an innovative company offering professional consulting service to businesses looking to maximize their marketing potential and return while saving money. We specialize in brand development and management while building long-term value. Our services are built to enhance brand equity through our synergistic relationships comprised of professional athletes, agents, and managers. More information about UpgradeMG can be found online at http://www.UpgradeMG.com
About Sanchez Media Group
Sanchez Media Group (SMG) was formed by Juan Sanchez in 2009 and is a leading sports management company based in Southern California. The SMG team provides personal and specialized sports management to top athletes in endorsement deals, consulting, event activation, media, and marketing. SMG strives to be an innovator in the sports and lifestyle market from mixed martial arts, motocross, BMX, Surfing, and skateboarding with social media and creative solutions. SMG can be found online at http://sanchezmediagroup.com/