Enumclaw, WA (PRWEB) October 16, 2012
PartyPail was recognized last week as one of Puget Sound Business Journal’s 100 Fastest Growing Private Companies for 2012. This is the second year in a row that PartyPail has been recognized for its incredibly rapid growth. The announcement was made at this year’s annual awards ceremony on October 11th.
“We couldn’t be more proud to receive this award,” said President and Co-Founder Edward Hechter. “Having worked in larger public companies for much of my career, taking a company from start-up to our current size has been very, very rewarding – the most enjoyable business experience I’ve had professionally.”
The growth of the business is part of a larger trend within the party supply industry. People planning celebrations are increasingly choosing online retailers rather than brick and mortar stores when they plan their celebrations. Traditional brick and mortar establishments do a great job of meeting local communities’ needs, but are sometimes unable to carry the breadth and depth of products that amateur party planners are seeking when they want to create a one-of-a-kind event.
“As an example, we’ve visited local specialty party supply stores, and local mass merchandising big box stores, and found they carry only a small fraction of the number of 1st birthday party themes or baby shower gag gifts compared to what we have,” said Marketing Director Katie Knight. “Our competitive advantage is that we can carry a much greater selection, enabling our clients to achieve their goals of hosting a truly unique event for their guest of honor.”
Growth of the business has been driven by a focus on serving the needs of a specific niche, and offering a complete set of party supply offerings including tableware, centerpieces, decorations, stationery, party favors, and gifts. As the business has grown, it has been able to build a team of party planning professionals who are available via telephone to assist clients in planning their events. This has resulted not only in the company achieving sales growth, but also an industry benchmark of customer satisfaction as evidenced by its 5-Star rating at Yahoo! Shopping.
PartyPail operates a set of online party supplies stores specializing in baby shower decorations, first birthday supplies, adult birthday party themes, and other family milestone celebrations. The award-winning business was launched in 2007 and has grown to serve over 250,000 customers. Learn more about the company at PartyPail.com.