Lincoln, NE (PRWEB) October 17, 2012
Chad Case, owner of Max Muscle of Nebraska and Director of Nutrition for the National Football Academies, has partnered with Turbine Interactive to build his brand through the strategic use of social media.
"With the way social marketing has exploded, if you are not using that as a vehicle to drive your business, simply put, you are going to be left behind," said Case, whose Max Muscle franchise has been rated first in customer satisfaction for six years. "In visiting with Jason Petersen and his team, it was clear that this was a team that was focused on driving results."
Petersen, Turbine's founder and CEO, explained that his Lincoln-based firm takes a fresh look at every client's business, industry and message in creating an effective digital marketing strategy.
"Just like in traditional marketing, there are principles in digital placement, but
you cannot take a cookie-cutter approach," Petersen said. "It's important for us to understand goals, driving values, competition and the realistic resources a client is able to commit before we recommend the best way to leverage social media."
In working with Max Muscle, Turbine crafted a strategy that includes building not only the Max Muscle Brand, but Case's reputation as a nutritional and supplements expert to coaches and athletes. The strategy outlines how to use a very specific focus each quarter to help Case and his Max Muscle team keep their digital message on target and move toward business goals.
"As a owner of multiple businesses, being able to see tangible numbers, to be explained things in an easy to understand format, and to also be able to let a team work on many of these things for me, were all strong driving forces in what drew me to Turbine," Case said. "Instead of a hodgepodge and potpourri approach to social media, having a strategic game plan to help me put my best foot forward was extremely important."
Petersen has worked with more than 1,300 businesses and organizations on effectively using digital assets including websites, videos, social media platforms and mobile apps.
"With the digital space changing literally daily, businesses like Max Muscle need a partner to help them navigate," Petersen said. "No business person has time or money to waste and digital marketing can quickly become a black hole."
"I think the biggest problem is understanding how, when, and why to use each (social media stream), to have content for each, and to keep it all organized," Case said. "As business owners, there are a plethora of things pulling you in multiple directions at any given moment. Having a team like Turbine to help keep you on track is tremendously beneficial."
About Turbine Interactive
Turbine Interactive is a digital marketing firm that helps businesses power websites by energizing their unique online brands. Turbine creates the tools and shows its clients how to leverage interactive technology, such as websites, social media and mobile phone applications to fuel profitable strategic marketing plans. Turbine Interactive is headquartered in Lincoln, NE, and offers more than 40 years of combined experience to clients nationwide. The company is led by Jason Petersen. For more information, call 402.817.1224 or visit http://thisisturbine.com