Cranbury, NJ (PRWEB) October 16, 2012
Engage Healthcare Communications, publishers of the renowned journal American Health & Drug Benefits®, will develop, launch, and run Inside Pharmacy™, a journal conceived as an agent of change, providing a source of information to help community pharmacists reinvent their position within the healthcare community.
Inside Pharmacy™ will capitalize on the current healthcare system transformation into value-based, patient-centered, evidence-based, wellness-centered care to empower community pharmacists to achieve professional success within this context. Inside Pharmacy™ content will inform community pharmacists on the new skills they must master in order to prosper in this new healthcare environment and to bring added value to patient care.
Each editorial department will address a category of knowledge, discipline, or skill appropriate to redefining pharmacist roles and responsibilities to patients and physicians, to other fellow stakeholders, to their professional growth, and to society’s health. It will do so with an eye to streamlining the plethora of information via macro overviews; this will help to keep the design of the new healthcare process clearly outlined and to facilitate its pursuit by the pharmacist.
According to Nick Englezos, Publisher of Inside Pharmacy™, “the changes to the healthcare system are immense, emanating both from within the pharmacist community and from the massive array of clinical, business, and policy stakeholders. The roles of every traditional stakeholder are being redefined, while their viability depends upon their ability to adapt to the sea change in the healthcare system.”
The editorial will provide a balanced, high-level overview of value-based health drivers – cost, quality, and access – and the impact of healthcare sector initiatives – clinical, business, and policy – reshaping pharmacists’ responsibilities to patients and other stakeholders. The information will focus on how these forces open new opportunities for pharmacists’ business growth. The avenue for this growth is engaging the patient in the management of their health, showing them how to expand their services to patients as health consultants advising patients on the difference that pharmaceuticals can make in their health, along with preventive practices that maximize their health and the value they receive from healthcare.
With the emergence of patient self-direction in healthcare, it is imperative the practicing pharmacist evolves into the consultant role to guide drug regimen, encourage adherence, and adapt evidence-based wellness principles and practices. In addition, the continued success of today’s pharmacist must involve awareness of multiple stakeholder incentives, agendas, and needs as well as seeking alliances with these multiple stakeholders to avoid silo mentality. This is where Inside Pharmacy™ provides a synergistic approach with American Health & Drug Benefits®, the peer-reviewed forum for evidence in benefit design, according to Englezos.
Engage Healthcare Communications, LLC, is an affiliate of The Lynx Group™, a global, strategic alliance providing pivotal and contemporary medical information and education for all stakeholders in healthcare.
Inside Pharmacy™ will publish quarterly in 2013 and mail to more than 30,000 pharmacy managers and high-volume community-based pharmacists.