Full Circle CRM Names ex-Adobe and Oracle Veteran, Sue Habernigg, as Vice President of Sales and Alliances

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SaaS and enterprise business sales executive joins Full Circle CRM to bring Marketing Performance Management to all Salesforce marketing users and build alliances within the marketing software ecosystem

"I’m excited to be joining a team that has cracked the marketing success code and gives marketers the answers they need to drive more revenue" said Sue Habernigg, vice president of sales & alliances at Full Circle CRM

Full Circle CRM, a leader in cloud-based marketing performance management for Salesforce marketing users, today named Sue Habernigg vice president of sales and alliances to lead the global sales and strategic partnership efforts for the company. This announcement continues the company’s momentum after the recent launch of its new Marketing Performance Management solution at salesforce.com’s Dreamforce 2012 event. Full Circle CRM’s Marketing Performance Management application is designed exclusively for the Salesforce Marketing Cloud users and built 100% on the Salesforce Platform.

“We are excited to have a veteran sales leader from the SaaS and enterprise software industries join our team,” said Bonnie Crater, president and ceo of Full Circle CRM. “Sue’s experience and passion for customer success make her a perfect fit for our goal of transforming the decision making process for Salesforce marketing users around the world.”

“As a sales executive I know first-hand how critical marketing is to driving growth,” said Sue Habernigg, vice president of sales and alliances for Full Circle CRM. “I’m excited to be joining a team that has cracked the marketing success code and gives marketers the answers they need to drive more revenue – they have the right team, at the right time, on the right platform.”

Sue brings over 20 years of experience in building exceptional sales teams and channel programs including her roles as vice president and director at Adobe, Oracle, Clarify and Vitria Technology. During her ten year career at Oracle Corporation, Sue was senior director of Americas Sales and Business Alliances Program and was recognized as a top sales rep on Oracle’s direct sales team.

About Full Circle CRM
Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all your marketing questions in one place and helps you drive more revenue from every campaign with best practice response lifecycle management. Our cloud-based product is built 100% on the Salesforce Platform and is pre-integrated with leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.

Founded by former salesforce.com executives, product managers, and marketing automation specialists – we know what it takes to run a successful marketing organization. We are passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at http://www.fullcirclecrm.com.

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Andrea Wildt
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