Torrance, CA (PRWEB) October 17, 2012
Even in the digital age, Torrance based Creative Direct Marketing Group (CDMG) hasn't forgotten its roots in direct mail. In fact, the company still sends plenty of it out on a regular basis for a variety of clients.
Is CDMG stuck in the past?
Not at all, according to CEO Craig Huey. And while other marketers are proclaiming direct mail dead, Huey is busy showing his clients new ways to use it.
"We're still doing direct mail in the Internet age because, when done right, it continues to work. Better yet, so many companies have stopped mailing that there’s actually less competition through the mail than ever before. Bottom line: As long as direct mail continues to be profitable for our clients, we'll keep sending it out," he said.
Huey recently released a new video detailing the advantages of a magalog—a long copy direct mail piece designed to look like a magazine. According to Huey, it's one of direct mail's most powerful tools, and one of the most underused. You can check out the video at http://youtu.be/yh4nE2Z2SJg .
Huey is quick to point out, however, that despite his belief in direct mail he and his agency aren’t ignoring the Internet.
“CDMG has been involved in our clients’ Internet marketing efforts for more than a decade now,” says Huey. “And we regularly create campaigns that integrate direct mail with landing pages, banner ads, email and viral marketing strategies for our clients.”
Huey continues, "However, just like we’ve always done with direct mail, everything we do is grounded in the age-old philosophy of scientific, tested advertising. This is especially important on the web, where it's very easy to spend tens of thousands on ineffective advertising very quickly."
While Huey is careful with his clients’ money, he isn't afraid to think outside the box. CDMG's website is stocked with case studies detailing some of their more unusual successes.
For one client, the company mailed out a wooden treasure chest filled with goodies designed to attract prospects to an investment conference. The promotion achieved an almost unheard of 48.9% response rate.
CDMG also created a unique campaign for a musician that captured phone numbers during a concert for use in future marketing campaigns.
But Huey is the first to say that those campaigns weren't a success because they were creative — they were a success because they brought in response.
About that, he says, "Response is always our number one concern. We're more interested in what works then in being on the cutting edge. And if that means we're stuck in the past, so be it."
Creative Direct Marketing Group is a full service direct response agency in Torrance, CA.
For additional information, or a free copy of Craig Huey's industry newsletter, Direct Response, contact Michael Conant at 310-212-5727 or mconant(at)cdmginc(dot)com