Yamaha Kicks Off 125th Year Anniversary with Engaging Sweepstakes

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Win a Trip to the NAMM Musical Instrument Trade Show and Tickets to a Special Concert; 25 Pairs of PRO-500 Headphones Also Offered

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“These promotions are our way of showing our sincere appreciation and gratitude for those who helped us reach this auspicious anniversary,” said Tom Sumner, senior vice president at Yamaha Corporation of America.

October 2012 marks the 125th year since Torakusu Yamaha, built his first reed organ. From that one instrument, Yamaha eventually grew into the world’s largest musical instrument manufacturer. To commemorate this milestone and celebrate 125 years of passion and performance, Yamaha will launch an innovative, yearlong promotional event beginning October 1, 2012 and continuing through September 30, 2013 in the United States. The promotion features four Grand Prize packages consisting of one-of-a-kind experiences, along with additional quarterly giveaways totaling 125 instruments and other related items.

During the first sweepstakes period, which runs from October 1 to December 31, 2012 in stores, at special events and on all Yamaha online locations, including usa.yamaha.com, Facebook and Twitter, Yamaha will offer one winner an all-expense-paid trip for two to the Winter NAMM show in Anaheim, California, the largest musical industry trade convention in the country, along with VIP seating at Yamaha’s star-studded 125th Anniversary concert. Yamaha will also give away 25 noise isolating PRO-500 headphones (retail value, $399.95 each).

“For 125 years, Yamaha has enjoyed the unwavering loyalty and support of an exceptional network of customers and dealers,” said Tom Sumner, senior vice president at Yamaha Corporation of America. “These promotions are our way of showing our sincere appreciation and gratitude for those who helped us reach this auspicious anniversary.”

Yamaha is introducing an exciting new program to coincide with the 125th Anniversary “Passion and Performance” promotion, which offers fans the ability to interact with Yamaha on a whole new level of engagement. To enter, contestants will create an account on the Yamaha website where they can connect with Yamaha and be a part of the Yamaha My Rewards program. By visiting Yamaha online, going to local dealers, sharing the latest news with friends or attending Yamaha events, customers will earn coins, points and badges, redeemable for great rewards, including entries into the sweepstakes.

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation(at)yamaha(dot)com; or visit http://4wrd.it/usayamaha

About Yamaha Corporation of America
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems, earphones, headphones, sound bars, and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.

About Yamaha Corporation
The development that led to the eventual establishment of Yamaha was when Torakusu Yamaha fixed a reed organ that had fallen into disrepair at Hamamatsu Elementary School (current address: Naka-ku, Hamamatsu, Shizuoka Prefecture). Thereafter, Yamaha offered a range of products and services, mainly related to musical instruments. Today, Yamaha has expanded its business activities throughout the world with the corporate objective of “CREATING ‘KANDO’ TOGETHER.”

Yamaha Corporation has specified the year 1887, when Torakusu Yamaha built his first organ, as the date of its commencement of operations, and the name of the company and trademark go back to the surname of the founder. Nippon Gakki Co., Ltd., the predecessor company of today's Yamaha, was established on October 12, 1897. The name of Nippon Gakki was changed to today's company name, Yamaha Corporation, on October 1, 1987, marking the 100th anniversary since operations began.

For more information, please visit: http://4wrd.it/yamahacorporate

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Peter Giles
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