AIS Announces Oct. 23 Webinar on Gamification Strategies for Health Plans

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Oct. 23 Atlantic Information Services webinar will review the surging popularity among health insurers of “gamification,” the application of game-design thinking to activities to make them more fun and engage users more effectively.

Atlantic Information Services, Inc., publisher of Health Plan Week, AIS’s Health Reform Week and Inside Health Insurance Exchanges, is pleased to announce its Oct. 23 webinar, “Gamification Strategies for Health Plans: How to Improve Wellness and Member Behavior.”

More and more insurers are turning to “gamification” as a strategy for improving member health. Gamification involves applying game-design thinking to activities to make them more fun and engage users more effectively. For insurers, this means anything from using video games to promote exercise to giving members rewards and incentives to get them involved in healthy activities. Health plans see it as a way to save money and promote healthier living, while members benefit by becoming healthier and more engaged in their own care. In addition, gamification is being used in conjunction with social media as an effective way to reach out to members. The result is a win-win, with members achieving healthier lives and health plans and employers experiencing lower health care costs.

On Oct. 23, Robert Plourde, vice president, innovation and R&D at United HealthGroup, and David Lenihan, CEO of Healthper, Inc., which has designed a social health and wellness gaming platform that employers and health plans can customize, will discuss why gamification is growing in popularity among health plans and employers, what kind of programs are available and some of the results they have seen from gamification initiatives already in place. In 60 minutes of expert presentations followed by 30 minutes devoted to individual questions, attendees will get insider perspectives on key questions such as:

  • How can strategies such as gamification and social connectedness drive consumer engagement and satisfaction?
  • How can rewards and incentives be used to capture the attention of members, drive engagement and decrease costs?
  • How are insurers using gaming technology to bring health and wellness solutions to people?
  • What kind of games are insurers using?
  • What results have insurers seen from gamification efforts?
  • Why is gamification evidently working when other wellness programs have failed?

Visit for more details and registration information.

About Atlantic Information Services

Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at

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Shelly Beaird-Francois
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