Hook Mobile Announces Special Program to Switch from Using Twilio SMS API

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Offer is good until December 15, 2012 for up to 40% discount on existing services for SMS, VoIP, Voice API and monthly phone numbers, it is announced at The Business of API Conference in NYC.

Starting today, any company who switches to Hook Mobile suite of API and SDK services will enjoy paying up to 40 percent less than what they are paying for Twilio SMS API to send and receive text messages. The company announced the special program at The Business of API Conference 2012 in NYC (#BAPI2012) this morning.

Hook Mobile's Chief Executive Officer, Terry Hsiao, just announced that the company is offering a limited-time promotion to customers migrating from using Twilio SMS API. To learn more and take full advantage of this offer, go to http://www.hookmobile.com/promo.html - terms and conditions apply.

“The retail price of SMS through cloud API has not come down over the last couple of years even with applications and companies sending more text messages than ever, and same with voice calls and phone numbers," said Hsiao. "So we felt this is a good time that we help customers benefit from economies of scale.”

With the new discount, developers can get API services for less at Hook Mobile with similar quality or functionality. The company's SMS and MMS service platform, Message Anywhere Exchange (MAX), offers fully redundant delivery paths, high message throughput, short and long code delivery, as well as easy integration.

"We found the Hook Mobile API extremely easy to integrate, and we have worked with them for over a year without experiencing any degradation of service," said Joshua Elson, President of FluentStream. In addition to SMS, the platform supports MMS and other voice related services.

The Hook Mobile SMS system has served customers small and large, ranging from thousands to millions of messages a month. Companies like Twilio and Hook Mobile help app developers and enterprises to take advantage of API to send and receive SMS text messages. Both solutions are part of case studies recently published by GigaOM, in the report “A demographic and business model analysis of today’s app developer” by Analyst Amy Cravens. The report can be downloaded at http://pro.gigaom.com/2012/09/a-demographic-and-business-model-analysis-of-todays-app-developer/

Twilio is a trademark of Twilio, Inc.

About Hook Mobile: Hook Mobile is a mobile cloud service company based in Vienna, Va., specializing in robust mobile application programming interface (API) and software development kits (SDK) for mobile SMS and MMS messaging, voice services, device and network intelligence. Previously named one of IDC's top 10 emerging mobile players, the company continues to distinguish itself as a pioneer by creating new growth opportunities in mobile app economy.

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Hook Mobile Marketing

Wayne Chen
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