Red Rabbit Launches “What's In My Food” Social Initiative In Honor Of Food Day On October 24, 2012

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In honor of Food Day, Red Rabbit announces the launch of “WHAT’S IN MY FOOD,” a social media campaign designed to invite kids, parents and educators to participate in the Food Day movement discussion while taking a proactive step toward raising their own awareness about the food served in school lunchrooms across America.

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In honor of Food Day, Red Rabbit announces the launch of “WHAT’S IN MY FOOD,” a social media campaign designed to invite kids, parents and educators to participate in the Food Day movement discussion while taking a proactive step toward raising their own awareness about the food served in school lunchrooms across America.

“WHAT’S IN MY FOOD” uses Facebook, Twitter, and Instagram to show kids, parents and educators the truth about the ingredients going into school food. “Across the U.S. we’ve all seen the decline of good food in schools from nourishing to lethal,” said Rhys Powell, Founder and President of Red Rabbit. “With 2.8 million diet related deaths each year and 43 million overweight preschool children worldwide, it is now time to make a difference and stand up for nutritious food. We’ve decided to use social media to share information about healthy food and educate that we care what children are eating in schools.”

Red Rabbit’s first-ever social media campaign begins Monday, October 22, 2012 and will take place via Facebook at http://www.facebook.com/RedRabbitNY. Participants will be asked to upload and share photos, comments and feedback of food items served in lunchrooms across America. The Facebook page will also include trivia contests, prizes and a wealth of tutorials ranging from cooking classes, fitness tips and starting a food blog.

Like the CPSI’s Food Day Movement and Jaime Oliver’s Food Revolution, Red Rabbit aims to fix the American food system - one community at a time. Founded in New York in 2005, Red Rabbit delivers thousands of farm-fresh meals from breakfasts, lunches and snacks to school children across the Greater New York Area. Rhys Powell and his team of food mavericks have developed a successful model for delivering healthy and tasty meals to kids while arming parents with the knowledge to make healthier food choices and working with educators to promote food education.

About Red Rabbit
Red Rabbit is an innovative NYC-based company that is proud to be at the center of today's food revolution by solving a critical problem facing administrators, parents and kids: how to eat healthy at school. From their kitchens, Red Rabbit prepares and delivers thousands of farm fresh, locally sourced, kid tested meals from breakfasts, lunches, snacks and suppers to school children across the Greater New York Area. And they also have an active educational program that brings the healthy eating message to kids and parents alike. For more information on Red Rabbit, visit http://www.myredrabbit.com.

About Food Day
Food Day is a nationwide celebration and a movement toward more healthy, affordable, and sustainable food. Food Day, created by CSPI, is powered by a diverse coalition of food movement leaders, organizations, and people from all walks of life. Food Day takes place annually on October 24 to address issues as varied as health and nutrition, hunger, agricultural policy, animal welfare, and farm worker justice. The ultimate goal of Food Day is to strengthen and unify the food movement in order to improve our nation’s food policies. Join the push for a stronger, more united food movement by signing up to organize or attend Food Day events in your community. For more information on Food Day, visit http://www.foodday.org.

For more information or for press inquiries and interviews, contact Tamara York via email: tamara(at)tamarayorkpr(dot)com and Jeff Belizaire via email: jeff(at)myredrabbit(dot)com.

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