San Francisco, California (PRWEB) October 16, 2012
The explosion of new mobile devices in the enterprise is forcing companies to take a strategic approach to mobility if they want to succeed in this economy. That’s a key finding in a new research report commissioned by mobility management company Visage and conducted by Altimeter Group, an analyst firm focusing on business disruptions. The report provides an inside look at the evolution of enterprise mobility and outlines forward thinking strategies for the new realities of mobility in the enterprise. The research features insights from a range of companies including Flow International, Wilbur Ellis and Advantage Sales & Marketing.
The report, “Proactive Mobile Strategy Starts with Visibility” highlights the significant pain points that occur as employers migrate from devices such as BlackBerry to Android and iOS phones. Today, more than 50 percent of U.S. mobile consumers have a smartphone according to Q3 2012 data from Nielsen, and the diversity of devices and platforms has expanded dramatically. The report also highlights the importance of visibility into usage and spending when shaping a mobile program, as spelled out in case studies from a range of companies embracing BYOD programs.
The report interviewed a range of Visage customers, including:
- Willbur Ellis, an international marketer and distributor of agricultural products
- Flow Internationa l, a world leader in waterjet solutions
- Advantage Sales & Marketing LLC, a premier consumer packaged goods sales and marketing agency
“In our interviews, we found that more transparency into how people are using their mobile devices, who uses their voice or data plans the most, and which employees may be biting off more than they need, can help mobility managers cut a better deal with carriers,” said Chris Silva, industry analyst for Altimeter. “At the same time, once they have a control on the dollars and cents, mobility managers can focus on rolling out tablets or other new technology without impacting the bottom line.”
By using management tools such as Visage’s MobilityCentral, employers can be proactive and strategic and employees can be efficient and productive around how they use mobile services. The report found that businesses succeeding in mobility are looking beyond the device and focusing on users and their behavior among all their devices, as well as data and voice plans. On average, companies waste $18,000 a year on voice and data overages, which reveals a major opportunity to address this waste with a better view on employee mobile behavior.
“The research, sponsored by Visage and conducted by Altimeter Group reinforces why visibility into mobile data usage is crucial to successful strategic mobility management,” said Bzur Haun, CEO of Visage. “Our customer testimonials indicate the complexity of tracking various carriers across tens, hundreds and thousands of phone and data lines. Information about costs leads to better resource allocation, time savings and effective use of assets – and happier employees.”
To download the “Proactive Mobility Strategy Starts with Visibility” report, please visit: http://get.visagemobile.com/AltimeterResearchReport.html
Visage brings the power of data to solving the pressing and strategic challenges companies face in managing their mobility. Our core product, MobilityCentral™, is a SaaS offering that aggregates and organizes data about users, mobile spend, and devices and presents it in a simple, centralized, web-based dashboard. The data and custom reporting from MobilityCentral delivers improved company productivity, competitiveness, and both immediate and long-term cost savings. MobilityCentral is also “open for integration” with other enterprise data such as expense reporting and mobile device management (MDM) to address the rapid growth of employee-owned devices (BYOD) in the workplace. Visage is based in San Francisco, CA (http://www.visagemobile.com).
About Altimeter Group
Altimeter Group provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models.
We share our independent research on business disruptions via research reports, webinars, speeches, and more. We also offer advisory services to business leaders who wish to explore the specific implications of these disruptions within their organizations.
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