Interactive Fitness Integrates With MyFitnessPal

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Expresso Bikes Now Automatically Report Activity for MyFitnessPal Users

Interactive Fitness launches automatic activity reporting on its Expresso bikes for the growing community of 30 million MyFitnessPal users.

The Expresso bikes are a highly-advanced cardio product line that combine exercise with virtual reality. The bikes are internet connected so that rides are tracked and miles are logged. Expresso riders who link their MyFitnessPal account will no longer need to manually log their activities. Instead, the bike will report workout results directly to the rider’s MyFitnessPal account including Calories burned, heart rate, elevation change, and workout duration.

“We know for a fact that folks who keep a food diary and activity log are far more likely to reach their weight loss goals.” said Ross Stensrud, Interactive Fitness Chief Marketing Officer. “MyFitnessPal is the definitive leader in tracking the food you eat and Expresso riders rode more than 1,000,000 miles and burned over 40,000,000 calories at fitness facilities around the world last month. We’re thrilled to be partnering with MyFitnessPal to make it easier to log your exercise and improve the chance of weight loss success for millions of people worldwide.”

"We always are on the lookout for great partners who can offer MyFitnessPal's 30 million members an easier way to manage their daily health," said Mike Lee, co-founder of MyFitnessPal. "The Expresso Bike is a great addition to help our members get active and stay engaged in a healthy lifestyle."

About MyFitnessPal

MyFitnessPal makes good health attainable and sustainable for everyone. Powered by more than 30 million people, MyFitnessPal is the leading free resource to take charge of daily health. Partnering with top brands-including Fitbit, BodyMedia and runtastic-and featuring a database over 2 million foods, MyFitnessPal provides real-time nutrition and fitness tracking, insights and community support. MyFitnessPal's free and easy to use technology works seamlessly across Android, iOS, Blackberry, Kindle and Windows apps, in addition to the web. MyFitnessPal is headquartered in San Francisco, Calif. For more information, visit http://www.myfitnesspal.com/.

About Interactive Fitness

We believe that exercise should be fun instead of boring. We believe in engaging people in their workouts instead of distracting them. We believe in connecting people in a shared wellness experience rather than isolating them. We believe in the power of technology to transform lives and create a healthier and happier world. Interactive Fitness products combine virtual-reality, social connection, and personalization to deliver a cardio experience unlike any other. This is the Interactive Fitness Advantage. For more information please visit http://ifholdings.com

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Ross Stensrud
marketing@ifholdings.com
(858) 699-7324
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