Marketing executives are challenged with transforming marketing from a cost center to a revenue center,” said Qaqish. “This first series of courses provides the framework to begin and to optimize this transformation.
ATLANTA, GA (PRWEB) October 16, 2012
The Pedowitz Group, the authority on Revenue Marketing Transformation™, announces the launch of an online educational program for BtoB marketing executives seeking to impact revenue in 2013. Commencing on October 17, Revenue Marketing University (RMU) is a six course, instructor-led webinar series taught by industry experts with proven track records for creating predictable, repeatable and sustainable streams of revenue.
RMU brings together the best practices in demand generation and revenue accountability for marketing. Graduates will gain the mindset and skillset required to create and execute a 2013 Revenue Marketing plan to grow sales revenue and earn credibility in the C-suite. To attend RMU and become a Certified Revenue Marketer®: http://revmarketer.pedowitzgroup.com/2012-Revenue-Marketing-University-Register.html
The Pedowitz Group’s new educational series takes students through the six key controls of Revenue Marketing Transformation™. Coined RM6, the six controls work holistically to transform marketing from a cost center to a revenue center. Each webinar is taught by an RMU faculty member who will share insights and techniques used by today’s top Revenue Marketers™. RMU faculty includes: Jim Lenskold, Lenskold Group; Nancy Harris, Sage; Liz McClellan, PGi; Kevin Joyce and Debbie Qaqish, The Pedowitz Group; Alan Scheik, Cisco Capital; Jim Kanir, Billtrust; Patty Foley-Reid, Iron Mountain; Amy Hawthorne, Rackspace; Denise Marlborough Nexus and more.
The webinar series will run twice a month through December:
- October 17: 2:00 PM EST
o Introduction and "Does Marketing Automation Really Matter?"
o Faculty: Jim Lenskold, Lenskold Group
- October 30: 2:00 PM EST
o The Revenue Marketing Transformation: Revenue Marketing Journey - The Changing Role of Marketing & the RM6 Controls
o Faculty: Amy Hawthorne, Rackspace & Alan Scheik, Cisco Capital
- November 14: 2:00 PM EST
o Technology: Marketing Automation Technology and CRM - The Value They Bring
o Faculty: Nancy Harris, Sage
- November 28: 2:00 PM EST
o Strategy & People: Create a Revenue Marketing Center of Excellence & Key Roles Required for Revenue Marketing
o Faculty: Liz McClellan, PGi
- December 5: 2:00 PM EST
o Process & Content: The Revenue Marketing Process & Content is King
o Faculty: Patty Foley-Reid, Iron Mountain
- December 19: 2:00 PM EST
o Results: Marketing Automation Delivers Measurement
o Faculty: Jim Kanir, Billtrust
All RMU participants will receive a copy of the 2012 Lenskold Group / Pedowitz Group Lead Generation Marketing Effectiveness Study plus a new supplemental study, The Impact of Marketing Automation on Marketing Effectiveness.
“Marketing executives are challenged with transforming marketing from a cost center to a revenue center,” said Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer, The Pedowitz Group. “This first series of courses is designed to specifically provide the framework to begin and to optimize this transformation. Marketing executives who attend the RMU will be exposed to real-life best practices from real executive practitioners so they can better prepare for 2013.”
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or call us at 855-REV-MKTG or visit blog.pedowitzgroup.com.