The Pedowitz Group (TPG) Partners with Demandbase to Deliver Highly Personalized Online Customer Experience to ExactTarget’s B2B Clients

The Pedowitz Group (TPG), Demandbase, and global interactive marketing provider ExactTarget announce a strategic partnership to bring ExactTarget’s customers unique Interactive Marketing Hub solutions for improving lead capture and demand generation. Based on dynamic content, optimized form solutions will deliver more intelligent web conversions and enhance the customer’s personalized online experience. Representatives from The Pedowitz Group and Demandbase will showcase these solutions at ExactTarget Connections in the Partner Hub, Oct. 16 – 18, in Indianapolis.

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Bruce Culbert headshot

Bruce Culbert, Chief Services Officer and Partner, The Pedowitz Group

These solutions represent some of the best practices for today’s leading B2B Revenue Marketers ™ in the areas of lead capture and demand gen. They will now be available to ExactTarget customers as part of the Interactive Marketing Hub®,” said Culbert.

ATLANTA, GA (PRWEB) October 16, 2012

The Pedowitz Group (TPG), Demandbase, and global interactive marketing provider ExactTarget announce a strategic partnership to bring ExactTarget’s customers unique Interactive Marketing Hub solutions for improving lead capture and demand generation.

Based on dynamic content, optimized form solutions will deliver more intelligent web conversions and enhance the customer’s personalized online experience.

Representatives from The Pedowitz Group and Demandbase will showcase these solutions at ExactTarget Connections in the Partner Hub, Oct. 16 – 18, in Indianapolis. Representatives will be on hand to demonstrate these offerings, designed to help companies attain their Revenue Marketing™ objectives.

The Pedowitz Group now offers two turn-key solutions for the ExactTarget platform for optimizing forms and landing page conversions with dynamic content for deeper customer insight. The Pedowitz Group solution includes integrated SaaS solutions from Demandbase, and best practices in lead generation, and forms conversions from The Pedowitz Group.

For ExactTarget’s install base of B2B and B2C with a B2B division, The Pedowitz Group Forms Optimization offerings are turnkey, including software, enablement, integration, best practices in lead management, training and support. Additionally, customers can be up and running in days, making the ROI for these solutions a matter of months not years.

“We are proud to partner with The Pedowitz Group and Demandbase to enhance our Landing Page and Lead Form capabilities,” said Scott Roth, ExactTarget’s senior director of global field and partner marketing. “By providing their online visitors with a more personalized web experience clients will see higher conversion rates and better loyalty by return visitors.”

“These solutions represent some of the best practices for today’s leading B2B Revenue Marketers ™ in the areas of lead capture and demand generation. They will now be available to ExactTarget customers as part of the growing application and services marketplace around the Interactive Marketing Hub®,” said Bruce Culbert, Chief Services Officer and partner at The Pedowitz Group.

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or call us at 855-REV-MKTG or visit blog.pedowitzgroup.com.
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