Curaçao Tourist Board Selects Dunn&Co. as Global Advertising Agency of Record

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The full-service advertising agency based in Tampa, Fla. was chosen to showcase the Caribbean island’s position as a serious player in both tourism and business development on the world stage.

The Curaçao Tourist Board (CTB) announced today that it has named Dunn&Co. its new agency of record. In the coming months, Dunn&Co. will complete a series of global strategic marketing initiatives, showcasing the Caribbean island’s position as a serious player in both tourism and business development on the world stage. The announcement follows an extensive agency search that began in the Fall of 2011 and concluded with Dunn&Co. being selected from five North and South America advertising agencies.

The full-service advertising agency based in Tampa, Fla. will produce the island’s new website and brand campaign components as part of the program. The communications will be designed to differentiate the island from its neighbors while creating an immediate spike in awareness for Curaçao as a travel and business destination. New work for the island is expected to roll out on December 15.

“Like Curaçao, Dunn&Co. was different from its peers, and demonstrated a unique understanding of our desired Curaçao tourist, out-of-the-box thinking, and truly outstanding creative concepts,” said Ghatim Kabbara, CEO, Curaçao Tourist Board.

Curaçao, an autonomous country within the Kingdom of the Netherlands, offers visitors a unique combination of European city life, in its UNESCO world-heritage site capital of Willemstad, along with unspoiled natural terrain and beautiful Caribbean beaches that dot the island’s coastline. The island is rooted in and embraces a fascinating history that combines threads of European, South American, African and native Arawak peoples, but is also focused on a dynamic future of growth and development.

“It didn’t take long for us to understand that Curaçao was not your typical Caribbean island. It deserved a creative approach as unique as its offering, and ideas and messages that looked and felt different from the typical advertising of every other tropical destination. And that’s what we showed the CTB,” Troy Dunn, president of Dunn&Co., said while discussing the agency’s most recent win. “We are ecstatic to have this opportunity, and our hope is to produce a communications platform that genuinely captures Curaçao’s natural curiosity and helps make the world aware that there are great things happening on this unique island.”

About Dunn&Co.
Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old former cigar factory near Tampa’s historic Ybor City. Dunn&Co. provides award-winning creative solutions for clients worldwide, including GE Healthcare, Baxter Healthcare, Zubrowka vodka, The Tampa Bay Lightning, Valpak, the Caribbean island of Curacao, Tony Roma’s restaurants, The Melting Pot Restaurants, Parliament vodka, the Florida Department of Transportation, and Sempermed USA. Dunn&Co. also provides pro-bono services to the ALS Association Florida Chapter and the Crisis Center of Tampa Bay.

About Curaçao
Selected as a ‘Top Destination 2012’ by Frommer’s, one of the ‘5 Caribbean Islands to Discover Now’ by Budget Travel and a top three ‘2012 Honeymoon Hot Spot’ by Condé Nast Traveler, Curaçao is a unique Caribbean island paradise, boasting 35 uncrowded beaches, and an eclectic mix of history and culture. Explore the vibrant, culturally diverse capital city of Willemstad – a UNESCO World Heritage site – with its distinctive architecture, museums, monuments and world-class shopping. Indulge in Curaçao’s vast selection of flavorful restaurants, with a mix of sophisticated international and tasty local cuisines. Discover Curaçao’s abundant natural beauty, pristine dive sites and spectacular snorkeling at secluded beaches – including Cas Abao Beach, selected as one of the ‘Top 10 Beach Destinations for 2011’ by SmarterTravel. Curaçao offers idyllic weather, situated outside of the Hurricane Belt. To learn more about the island of Curaçao visit Curacao.com.

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Megan Ford
DUNN&CO.
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