New York, NY (PRWEB) October 17, 2012
Fullbeauty, a revolutionary plus size lingerie brand that is part of Redcats USA’s OneStopPlus Group, announced today the launch of its new Comfort Choice® Custom Fit Bra. The company has filed a US patent application to seek patent protection for this innovative product, the world’s first and only side-adjustable bra.
The Custom Fit Bra is a major technology breakthrough by Comfort Choice®, designed to adjust to a woman’s perfect band size on each side of the bra with convenient straps. The bra has easy front sliders that adjust an extra two inches on both sides for a perfect balance and custom fit. In addition to the sliders, the Custom Fit Bra has a hidden sling for extra comfort and support. The Custom Fit Bra with soft, breathable cotton-laminated cups is offered in three colors: dark magenta, white and rose nude; sizes 38B to 48DDD; and priced at $29.99/$34.99.
“Many women fluctuate in weight and size so the Comfort Choice® Custom Fit Bra allows women to make a slight adjustment to the fit to ensure her figure is balanced and she looks beautiful in her clothes,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “A bra that fits and flatters your figure is the key to looking and feeling good, and the Comfort Choice® Custom Fit Bra was designed to give curvy women the perfect fit everyday.”
The Custom Fit Bra is an exclusive design of Comfort Choice®, a long-standing brand well-known and trusted by fullbeauty and OneStopPlus Group’s loyal customers. The extensive collection of Comfort Choice® bras are offered at opening to moderate price points and focus on providing comfort, color, functionality and innovative styling in the largest selection of plus sizes in the world.
Fullbeauty is a division of the OneStopPlus Group, the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. The OneStopPlus portfolio includes: Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), fullbeauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), Bargain Catalog Outlet - BCO® (BCOutlet.com) and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.
For more information, please visit: fullbeauty.com (http://www.fullbeauty.com/), our Facebook page and follow us on Twitter.
About Redcats USA
Redcats USA is a dynamic, web-driven home-shopping leader with numerous successful brands and specialized e-commerce sites in its portfolio: OneStopPlus.com®, Woman Within®, Jessica London®, Roaman's®, fullbeauty, KingSize®, BrylaneHome®, Bargain Catalog Outlet – BCO®, The Sportsman's Guide® , Bargain Outfitters®, Boating Savings®, Work Wear Savings®, TGW.com - The Golf Warehouse®, Baseball Savings®, Softball Savings® and Soccer Savings®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
Redcats is a world leader in the online distribution of fashion, home decoration, and sports and leisure goods. The group distributes its brands and those of its partners on three continents. These brands include La Redoute, Daxon, Vertbaudet, Cyrillus, Castaluna, Ellos, Jotex, Woman Within, Jessica London, Roaman’s, KingSize, BrylaneHome, OneStopPlus.com, The Sportsman’s Guide and The Golf Warehouse, as well as specialized collections and websites.
In 2011, Redcats turnover totaled €3.048 bn—with 61% generated from online sales—and employed a staff of over 11,000.
All Redcats brands and e-commerce sites can be found at http://www.redcats.com. Redcats is a PPR company.
Corporate PR & Communications