Jacksonville, FL (PRWEB) October 22, 2012
In our highly connected, information seeking society, businesses must stay on top of where their customers are and how they would like to be contacted. While this is a huge task for large corporations with extensive budgets, it is a daunting task for small businesses. Limited budgets and resources combined with an overwhelming amount of advertising options leave businesses owners overwhelmed when making advertising decisions. One Jacksonville based advertising agency knows this scenario all too well.
Bill Clifford, owner of 2nd Floor Marketing (http://www.2ndfloormarketing.com), has worked with a number of small businesses over the years. He found that his client's budgets could not get them the range of services they needed to effectively target their consumers. Due to lack of budget and time, small businesses simply do not have viable advertising options. Clifford decided to do something about it. After looking at the market and advertising costs in traditional media outlets, Clifford created a collaborative advertising platform to benefit the small businesses of Jacksonville.
A Common Ground centers on grouping small businesses by neighborhood to create larger advertising presence for all businesses involved. Small businesses can join A Common Ground and receive print advertising, promotional materials, web advertising, a social media presence and an advertising agency overseeing their marketing plans. Businesses will get a bigger bang for their advertising dollar by sharing costs with other businesses in their area. A Common Ground is creating a go-to neighborhood guide for the entire city. Plumbers, landscapers and other home improvement businesses along with real estate professionals, can be found in one ad, brochure or web site. By working together all the businesses benefit from increased ad exposure and grow a stronger local business community. Clifford's strategy for A Common Ground focuses on bringing businesses together to build a stronger local economy.
A Common Ground provides an affordable, far-reaching advertising platform. The details are overseen by 2nd Floor Marketing allowing business owners to focus on the day-to-day operating of their business. A strong community of small businesses benefits not only locals, but all of Northeast Florida. By coming together, local businesses will be more visible to all residents. A Common Ground will launch on April 8, 2013.