Vienna, VA (PRWEB) October 17, 2012
Lorne Durham, an entrepreneur and inventor from Landover, Maryland, is harnessing the power of social media to launch his new health and wellness device, the Ab Bed™.
The Ab Bed™ is a patented abdominal muscle toning machine designed to avoid placing any stress on the neck or back. Unlike other fitness devices, the Ab Bed™ allows patients rehabilitating from neck, back or spinal injury to rebuild strength without further injury. Mr. Durham, a physical trainer and bodybuilder, invented the device after suffering a back injury that prohibited normal exercise.
With the help of Right Start Consulting in Vienna, VA, Mr. Durham launched a crowdfunding campaign on MedStartr, a new healthcare crowdfunding website. “When I envisioned how to best bring to market the Ab Bed™, I struggled selecting the right channel. After working with the Right Start and MedStartr teams, I decided that the crowdfunding approach would yield the best results,” stated Lorne Durham. Crowdfunding is an emerging method for inventors and entrepreneurs to launch their products ahead of a full production run. This method of market validation has become increasing important to the viral adoption of new and innovative products and services at a time when startup capital can be difficult to raise.
“We are very pleased to work with the makers of the Ab Bed™ to get their first production run funded,” stated CEO Alex Fair. “Having set up and run a dozen Physical Therapy centers, I was very pleasantly surprised to see a new, well designed product that was priced reasonably and that has been shown to be effective for both fitness and rehabilitation purposes. We look forward to great things from this new company.”
“It took only five days to reach half of our fundraising objective!” Mr. Durham stated emphatically when asked about the progress of his campaign. "I am obviously delighted with the progress so far."
The Ab Bed™ crowdfunding campaign runs through the month of October. For more information on the Ab Bed™ or to access the campaign website, please visit http://www.TheAbBed.com.
DURHAM FITNESS INNOVATIONS, LLC is a leading fitness product’s company located in Landover, Maryland. The company’s flagship product is the patented versatile abdominal bed, The Ab Bed™. For more information about Durham Fitness Innovations or the Ab Bed™, please call (301) 500-0531.
RIGHT START CONSULTING, INC. is a leading management and technology consulting firm focused on serving clients throughout their lifecycle, from new venture through mature operations and successful exit. Right Start’s new business launch team provides early-stage companies the mentorship, resources and infrastructure required to successfully meet their individual milestones and reach sustained growth. For more information about Right Start Consulting, please visit us at http://www.RightStartConsulting.com or call 703-972-9147.
MEDSTARTR is the first crowdfunding site dedicated specifically to the healthcare industry. Launched on Independence Day, 2012 by serial entrepreneurs Alex Fair and Mike Pence, the platform has facilitated over 3 million dollars in funding, acquisitions, and purchases as well as 15 partnerships in the first 90 days. For more information and current projects, please visit MedStartr.com or call (530) MED-STARtr.