Dallas, TX (PRWEB) October 17, 2012
OnMessage, a messaging infusion company, today announced it has filled two senior level positions in its Philadelphia office. Nancy Carlyle Harlan has joined as a Demand Generation Planning Director and Dori Corr has come on board as a Senior Content Marketing Manager.
As demand for the company’s strategic messaging consulting services rises, clients are looking for OnMessage to infuse corporate and product messaging into effective demand generation and content marketing plans.
“Once companies see the benefits of our messaging platform development process, they immediately want us to determine the best way to get that message into the market,” said James F. O’Gara, president and founder of OnMessage. “This has significantly increased the requests we are receiving from clients for our strategic demand generation planning and content marketing services.”
Nancy Carlyle Harlan brings more than 20 years of successful North American and global marketing experience to OnMessage. Harlan’s specific areas of expertise include the development of high impact product launch strategies, lead generation campaigns, and sales enablement programs. With extensive experience in the healthcare and technology sector, Harlan spent a number of years with Siemens and IBM in various positions where she lead critical global demand generation planning, sales promotions and installed base marketing initiatives.
As a Demand Generation Planning Director at OnMessage, Nancy will be responsible for devising strategic plans and campaigns that generate brand awareness and qualified sales opportunities for B2B clients with highly complex products and services.
Dori Corr joins OnMessage with 15 years experience in the field of marketing communications. Corr’s diverse background in public relations, web marketing, copywriting and script writing will be put to use in her role as a Senior Content Marketing Manager at OnMessage. In this position, Dori will be responsible for quickly translating strategic messaging and demand generation concepts into relevant, consumable content marketing vehicles such as white papers, case studies, videos and more.
OnMessage provides comprehensive demand generation planning and content marketing services that increase revenue growth and brand awareness. The company’s Demand Generation Planning Methodology includes five critical phases: strategic alignment; market opportunity analysis; planning and development; messaging and creative; as well as execution and optimization.
OnMessage also delivers comprehensive content marketing services that increase website traffic, generate qualified leads and elevate thought leadership in the marketplace for clients. The company’s content marketing services include strategic planning and research, content development, creative packaging, as well as program measurement and reporting.
OnMessage is a messaging infusion company with a proven model for helping organizations develop a clear, compelling and consistent message. The company’s methodology aligns an organization’s strengths and true point of difference with customer needs to create a messaging platform that elicits optimal engagement across all communication channels. This methodology, when combined with OnMessage employee training programs and demand generation services, enables business leaders to achieve the highest return on every connection they make by infusing effective messaging into their company, culture and customers. To learn more visit itsonmessage.com.