Chicago, IL (PRWEB) October 18, 2012
This week, Rocket Lease launches a nationwide contest offering renters a chance to win a month of free rent in return for helping spread the word about online rental applications.
In a day and age when consumers can buy and do nearly anything online -- like buying clothes, books, and shoes, booking air travel and hotels, making restaurant reservations, and more -- the apartment and home rental market is oddly out of sync with technology. Despite the fact that 88% of renters would rather apply online for their next apartment, only 8% of applications are completed online.
It's hard to say why, but one popular theory is that many real estate owners are less tech-savvy and take comfort in the physical paper and pen transactions. However, as more digitally enabled landlords and property managers join the industry, the tide is shifting towards online applications.
This week, Rocket Lease launches a nationwide contest in which renters can win a month of free rent by telling their landlords about the service's free online applications. Rocket Lease saves time and headaches for landlords and renters alike, and is free for landlords to use.
Applicants love it as well due to Rocket Lease's "common application" for prospective tenants. Applications that are not accepted by one property manager can be reused, saving applicants the tedium of filling out nearly paperwork multiple times.
"I was frustrated with the sending faxes, deciphering bad handwriting on paper applications, and depositing $35.00 application fee checks," says Eric Liu, the co-founder and CEO of Rocket Lease, who is also both a property manager and renter. "Rocket Lease provides a simple, professional, online solution to the problem in a way that delights both landlords and tenants."
Rocket Lease is an innovative Chicago-based real estate software company providing online rental application and tenant screening solutions to property managers and landlords throughout the United States.