Car Buying—and Selling—Just Got Easier; CarPlatter.com’s Innovative Online Technology is Changing the Face of an Industry

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With its launch earlier this month, http://www.CarPlatter.com introduced a groundbreaking approach that takes the negotiating struggle out of purchasing a new car by allowing car shoppers to “privately” build their dream car online and receive “anonymous” dealer offers to match.

CarPlatter.com lets consumers "privately" build the car of their dreams and choose the right deal from anonymous dealer offers.

““Dealers have bounced back from the auto industry meltdown two years ago...We’re just taking customer service up a higher notch with our confidential online process.”

With its launch earlier this month, http://www.CarPlatter.com introduced a groundbreaking approach that takes the negotiating struggle out of purchasing a new car by allowing car shoppers to “privately” build their dream car online and receive “anonymous” dealer offers to match.

Danny Mayer, a 40-year-auto-industry veteran and CarPlatter’s Co-Founder and President, explains the concept:

“Consumers know what they want, but hate running from dealer to dealer to bargain. Vehicle buyers privately choose a make, model and other options, receive MSRP and dealer costs from anonymous dealers, and their new car is delivered to their driveway—all from the comfort of their home or office.”

Consumer gains & dealer perks
“We’re bringing a whole new approach to the online car-buying experience,” says Steve Burhans, CarPlatter’s CEO. “Car buyers’ information stays absolutely private until they decide to buy. No irritating sales calls or emails from dealers since there is no way for either the buyer or dealer to contact each other. Our online technology is an easy-to-use, stress-free experience for both new car buyers and dealers.”

Because dealership offers are also anonymous, there’s no “battle for the lowest offer” involved. Dealers can sell cars at a very competitive price within a fraction of the time and effort necessary for the usual Internet lead or walk-in, save a great deal of money and get vehicles off their lots more quickly. CarPlatter online buyers are considered serious, since they pay a low, fixed cost for the privilege of setting up their perfect car and anonymously sending their purchase request.

“Dealers have bounced back from the auto industry meltdown two years ago,” says Mayer. “We’re just taking customer service up a higher notch with our confidential online process.”

Terry Smail, former Executive Vice President of Cobalt and now CarPlatter’s Business Strategist says, “Disruptive technology is only good when it solves the problem easily. CarPlatter solves the problems for consumers, dealerships and manufacturers. With CarPlatter, everyone wins.”

CarPlatter.com works by:

  •     Introducing a user-friendly way to simplify the car buying process.
  •     Eliminating the universally unpopular price negotiation procedure.
  •     Saving time, travel and frustration for buyers.
  •     Providing a competitive price and doing it anonymously.
  •     Virtually eliminating the costs of selling a new car.

CarPlatter’s concept is smart all the way around. For more information, the media can visit http://www.CarPlatter.com or call CEO Steve Burhans at 805-405-7111.

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Wendy Taylor

Danny Mayer
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