Distimo Launches AppIQ and Daily App Leaderboard

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New first of its kind data service, AppIQ provides daily estimated download and revenue volumes of any iOS or Android app in the global market; Leaderboard analyzes top apps in every country and app store, individually every day.

"It is very common in other market sectors to have access to the performance of your competitors, but it’s been untouched territory in the app store sector – until today," said Vincent Hoosteder, CEO and co-founder of Distimo.

Distimo (http://www.distimo.com), a globally recognized leader in app store market data and analytics, today announced the launch of AppIQ, a new, first of its kind data service for developers and financial services companies that provides the daily estimated download and revenue volumes of any iOS (iPhone, iPad) or Android app in the global marketplace in 40 countries. The company also announced the launch of Distimo Leaderboard, which allows users to analyze the top apps in every country, category and app store, individually every day. Supported stores for the Leaderboard include the Amazon Appstore, Apple App Store, Apple Mac App Store, BlackBerry App World, Google Play, Nokia Ovi Store, Samsung Apps, and the Windows Phone 7 Marketplace.

“Our goal is to provide independent and reliable insight into the extremely fragmented app market. It is very common in other market sectors to have access to the performance of your competitors, but it’s been untouched territory in the app store sector – until today,” said Vincent Hoogsteder, CEO and co-founder of Distimo. “Today’s launch of AppIQ and the introduction of the Distimo Leaderboard is the culmination of three years of intense work systematically combined with our drive to provide the best possible valuable and actionable data for anyone building a sustainable business in the mobile ecosystem.”

Distimo AppIQ allows users to:

  •     Track and compare app downloads and competitor app downloads: Analyze an app’s market share and compare download figures versus a competitor’s in one chart. The chart shows the daily downloads and can also be aggregated per week or month. Events such as price changes, featured listings and version updates are also included, and allow the user to analyze the influence of each event on downloads.
  •     Analyze competing app revenues including those from in-app purchases: View daily revenues from competing apps side-by-side with the their own app and get extensive insight into the revenue generation of different business models, revenue per country, and platform.
  •     Identify the most popular and upcoming new apps: The Leaderboard provides the daily rankings of all applications, and can be viewed by app store, country, category, device, and free/paid/gross. All of the major app stores are supported, and for iOS and Android, the daily volumes per individual app are also provided. AppIQ users see the daily downloads and revenue from in-app purchases and one-off fees. Developers can also use the Leaderboard to see how many downloads are needed to achieve a certain ranking on any given day.

The level of accuracy of Distimo’s data is unmatched in the industry: the majority of apps (54 percent) are estimated with a margin of error below three percent. Ninety-five percent of apps are estimated with a margin of error below 10 percent. Distimo App IQ estimates are based on transactional data from over 120,000 apps with over 1.5 billion downloads per quarter. Developers who use Distimo’s App Analytics have their app’s transactional data excluded from the analysis to ensure their transactional data will always be kept confidential.

AppIQ is available on a subscription basis, and pricing is dependent on the number of apps and countries where Distimo reports downloads and revenues. The methodology behind Distimo App IQ can be viewed at http://www.distimo.com/market-data/methodology.

In partnership with the GSMA, the 2013 Global Mobile App Awards will be powered by data from Distimo AppIQ. Learn more about AppIQ at http://www.distimo.com/app-analytics/appiq.

About Distimo    
Distimo has a very clear objective: to make the app market transparent. The company was born out of the frustration of a lack of insights into the performance of apps and the manual work needed to track important metrics. Our goal is to provide the best and most actionable app intelligence for anyone who wants to compete in the app market. Our data-driven team seeks to help developers, brands and financial services companies gain actionable, timely and factual knowledge of what’s happening daily in the global app market. We offer three core services: App Analytics, to track all of your important app data across all major app stores and ad networks; Conversion Tracking, to measure your full app sales funnel from discovery and campaigns to app launch; and Market Data, to analyze the daily download and revenue volumes of any app in the market.

Founded in 2009, Distimo is a privately held company based in The Netherlands. Follow us on Twitter, read our blog or learn more at http://www.distimo.com.

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Mindy M. Hull

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