Bob Marshall, founder of The Marshall Plan, has an extensive background in the recruiting industry as a recruiter, manager, vice president, president, consultant, and trainer.
Canton, Ohio (PRWEB) October 16, 2012
Making marketing calls can be the most dreaded—and most important—part of any recruiter’s desk.
Top Echelon, a company dedicated to helping recruiters make more placements, recently offered a free recruiter training webinar about this topic by one of the most respected trainers in the industry.
That trainer is Bob Marshall of TBMG International, and the title of his webinar is “Marketing Call Mastery in 2012 and Beyond.”
Although the live webinar is over, the recorded version of the session is now available for viewing. Below is the official description of “Marketing Call Mastery in 2012 and Beyond”:
“A veteran of the recruiting industry and foremost authority on marketing for recruiters, Bob Marshall will share valuable tips and techniques for recruiters who want to improve their marketing efforts, not only for the rest of this year, but also into 2013 and beyond.
In this session, Marshall will address the following important points:
1. The six reasons that recruiters need to market
2. The reason that recruiters “dislike” marketing calls
3. Why the “MPC” is the most effective marketing vehicle
4. The FAB (Feature-Accomplishment-Benefit) presentation
Marshall will also break the marketing call down into its separate parts, focusing on the mechanics of each and what you can do to make them more effective.
Join Bob Marshall for this free recruiter training webinar, and get the most out of every single marketing call you make!”
Bob Marshall, founder of The Marshall Plan, has an extensive background in the recruiting industry as a recruiter, manager, vice president, president, consultant, and trainer. Marshall is celebrating his 32nd year in the recruiting business.
Top Echelon offers a free recruiter training webinar every month on its website. Recruiters are encouraged to visit the site often and take advantage of this free training by some of the biggest names in the recruiting industry.