Reading Is Fundamental of Southern California Takes to Social Media for Their Second Annual Digital Fundraising “ThanksGIVING” Campaign

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Literacy program partners with L.A.-area authors for week-long drive benefiting underserved children.

Every $10 donation made online at www.rifsocal.org enables one child to participate in a year of free RIFSoCal book distributions.

“We’re thrilled to be partnering again with our friends in the L.A. children’s book author community.”
- Carol Henault, RIFSoCal Executive Director

Reading Is Fundamental of Southern California (RIFSoCal) – the 40-year-old Los Angeles organization that helped spark a nationwide reading revolution – kicks off its second annual online ThanksGIVING fundraising drive, scheduled to run from November 4-11, 2012.

The social media campaign offers free downloadable gifts from some of the region’s best-loved children’s book authors in exchange for tax-deductible donations of $10 or more to RIFSoCal. Every $10 donation made online at http://www.rifsocal.org, or by clicking associated social networking links, enables one underserved child in the Los Angeles area (preschool through third grade) to participate in a year of free RIFSoCal book distributions, including the ability to select three brand-new books of his/her choice to keep for building an at-home library.

Participating children’s authors offering downloadable gifts to campaign donors include: Sheri Fink (The Little Rose, The Little Gnome), Laura Marlowe (Tommy the Throwaway Dog, Roo B. Dee and the Lazy Day), Elle Febbo (What Love Is A-Z), Hayley Rose (Fifo the Bear books), Gladys Elizabeth Barbieri (Rubber Shoes: A Lesson in Gratitude), Alva Sachs (Circus Fever, I’m 5), Teresa de Grosbois (Jolo’s Two Bedrooms, The Presents’ Presents), Dennis Yang (The Tenth Floor, Where Did the Floufooze Go?), Mara Price (Grandma’s Chocolate, El Chocolate de Abuelita) and René Colato (The Tooth Fairy Meets El Raton Perez, I am René, the Boy).

“We’re thrilled to be partnering again with our friends in the L.A. children’s book author community,” says RIFSoCal Executive Director Carol Henault. “We appreciate their generous downloadable gifts, the joy they bring to young readers and their continued support as RIFSoCal makes strides toward achieving our $10,000 campaign fundraising goal.”

Founded in 1972, RIFSoCal has grown to become the largest program within the Reading Is Fundamental (RIF) national organization. RIF, headquartered in Washington, D.C., is the nation’s largest nonprofit children’s literacy organization, supporting the distribution of 15 million books annually in all 50 states through a combination of private donations and federal funding. A 501(c)3 organization with a Board of Directors, RIFSoCal will provide up to 300,000 new books for more than 100,000 children in the 2012-2013 fiscal year. The program has received special recognition from RIF for operational excellence, cited as a model for running a successful multi-site program.

About RIFSoCal
Since 1972, Reading Is Fundamental of Southern California (RIFSoCal) has improved literacy by helping children discover the magic of reading for fun. Using a network of 8,000+ volunteers at 300 sites throughout Greater Los Angeles, RIFSoCal annually provides up to 300,000 new, free books of choice, together with motivational reading activities, to build the home libraries of more than 100,000 children and their families. For more information, visit: http://www.RIFSoCal.org.

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Erica Martinetti
Twin Engine Communications
818-219-9781
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Carol Henault
Reading Is Fundamental of Southern California
323-890-0876
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