New York, NY (PRWEB) October 17, 2012
Phil & Co., the New York City agency that specializes in contemporary marketing for philanthropies and companies doing good, is giving back by launching a contest to reward a deserving philanthropy with a pro-bono marketing campaign.
PHILfactor encourages the general public, with an emphasis on the philanthropy community, to submit descriptions of original and innovative non-profits and social enterprises they believe are deserving of a pro-bono marketing and advertising campaign.
“PHILfactor is all about rallying the philanthropic community to reward one of its own; to celebrate innovation, creativity and results; to have the story of a deserving organization told to target audiences—marketed and promoted in a contemporary way,” said Phil & Co. partner Cliff Sloan.
Phil & Co. will reward the most promising organization by telling their story with a pro-bono marketing and communications strategy and integrated campaign worth approximately $25,000. The goal is to advance the winner’s mission, differentiate it from competitors, raise awareness of the organization, and elevate the brand with key audiences.
“We created PHILfactor to help build a community of forward-thinking, proactive champions of ‘doing good’ who believe that powerful and meaningful fresh ideas and authentic storytelling are key drivers of the long-term success of all non-profits,” added Phil & Co. partner, Gary Zarr.
Entering the PHILfactor contest is free. Just visit philandcompany.com/philfactor to enter or nominate your favorite innovative philanthropic organization by November 9, 2012.
The PHILfactor Advisory Committee
Once all submissions have been collected, five finalists will be selected by a panel comprised of Phil & Co. partners, Gary Zarr and Cliff Sloan, and the following industry experts:
- Kathleen Francis, President, Oasis Sports Ventures
- David Hessekiel, President, Cause Marketing Forum
- Deborah Krulewitch, Senior Vice President, Corporate Administration, The Estée Lauder Companies
- Marian Stern, Adjunct Professor and Member of Senior Staff, Heyman Center for Philanthropy and Fundraising at New York University
Starting December 4th, the general public will have a chance to cast their votes to choose the winner, which will be announced on January 8th.
Participating PHILfactor Sponsors
The winning PHILfactor campaign will be promoted widely via traditional and digital channels, in part through the support of the following PHILfactor partners:
The Cause Marketing Forum provides business and nonprofit professionals with practical information, valuable connections and recognition for outstanding cause marketing initiatives that help companies and causes do well by doing good.
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