Nuts About The Holidays Sweepstakes

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Peanut Butter & Co., Warner Home Video, and Peanuts Worldwide promote new Peanuts holiday DVD with launch of Nuts About The Holidays Sweepstakes

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To celebrate the annual release of the Peanuts™ Holiday Collection, Peanut Butter & Co., Warner Home Video, and Peanuts Worldwide have teamed up to launch the Nuts About The Holidays Sweepstakes.

The sweepstakes, which starts October 29, 2012 and ends January 4, 2013, will promote the annual release of the holiday-themed Peanuts™ Holiday Collection DVD on October 2, 2012. Consumers are invited to vote for their favorite holiday recipe from among six recipes developed by prominent food bloggers at http://www.NutsAboutTheHolidays.com for a chance to win the Grand Prize of $1,000 worth of kitchenware. In addition, five First Prize winners will each receive a prize pack containing Peanut Butter & Co. products, Peanuts DVDs, and Peanuts merchandise.

Promotion for the sweepstakes will appear on Peanut Butter & Co. products throughout 2012, as well as in national print, online, and social media channels.

“Peanut Butter & Co. is delighted to welcome the holidays with a new animated Peanuts collection,” said Lee Zalben, Founder & President of Peanut Butter & Co. “Who better to celebrate the holidays with than the Peanuts gang?”

There is no purchase necessary to enter the sweepstakes. For a complete set of rules and to enter, consumers can go to http://www.NutsAboutTheHolidays.com.

The 3-disc Peanuts™ Holiday Collection brings together the classic Peanuts holiday specials “It’s The Great Pumpkin, Charlie Brown,” “A Charlie Brown Thanksgiving,” and “A Charlie Brown Christmas.” Getting into the Halloween spirit, Charlie Brown and Snoopy crash Violet’s Halloween party while Linus anxiously awaits the arrival of the Great Pumpkin. When Thanksgiving comes around, Charlie Brown’s meager attempts at cooking a turkey dinner prompt Linus, Snoopy, and Woodstock to come to the culinary rescue. Charlie Brown recovers from the holiday blues by directing a school nativity play, and in doing so discovers the true meaning of Christmas.

About Peanut Butter & Co.

Peanut Butter & Co. began in 1998 as a cozy little sandwich shop in Greenwich Village, NYC and has since become one of the fastest growing natural/specialty food companies in the US. The company’s ten varieties of all natural, flavored peanut butter are available in over 15,000 supermarkets and specialty food stores, including Kroger, Safeway, Target, Walmart, and Whole Foods. Dark Chocolate Dreams, the company’s chocolate flavored peanut butter, is the #1 selling all natural chocolate nut spread in the country (Source: IRI). Peanut Butter & Co. brand peanut butter is made exclusively from USA-grown peanuts and contains no cholesterol, no trans-fats, no partially hydrogenated oils, and no high fructose corn syrup, and is both dairy-free and gluten-free. Find out more at http://www.ilovepeanutbutter.com and http://www.facebook.com/PeanutButterCo and http://www.twitter.com/PeanutButterCo.

About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.

About PEANUTS WORLDWIDE

The Peanuts characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands.

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Adam Shapiro

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