DTC Perspectives, Inc. Releases New Marketing Publication: Multicultural Health Marketing Magazine

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DTC Perspectives, Inc, the leading conference company and publisher on the subject of DTC marketing, has released a new publication in conjunction with the upcoming launch of the Multicultural Health National Conference called Multicultural Health Marketing Magazine.

Multicultural Health Marketing Magazine, available for a free download via mchnational.com, features articles authored by the key thought-leaders in the multicultural health marketing sphere and focuses on best practices for reaching the key multicultural populations in America such as African Americans, Hispanics, and Asian Americans. The publication includes examples of successful multicultural marketing efforts, segmentation information, and case studies on effective uses of targeting these key growing demographics. The goal of the magazine is to provide information that will help drive these at-risk and underserved populations to take actions that will benefit their health through earlier disease awareness and treatment of key healthcare issues such as diabetes and hypertension.

The first issue of Multicultural Health Marketing Magazine features articles from Andy Bagnall, the President of Client Services at Global Advertising Strategies, David Burgos, the Head of Millward Brown’s Cultural Strategy Group, and Sonya Suarez-Hammond, the Senior Director of the Client Development Group at Univision Communications.

To download a free PDF copy of the premiere issue, visit http://www.cvent.com/events/multicultural-health-national-marketing-to-a-diverse-america/custom-21-55997d605fe948c6a7e2bf18d802542f.aspx. To be added to the magazine’s subscription list for a free paper copy of the magazine, please sign up at http://www.dtcperspectives.com/multicultural-health-marketing-magazine-subscriptions

If you are interested in placing an ad, or to get more information about advertising options, please contact Christine Franklin at (973) 457-5774 or christine@dtcperspectives.com. If you are interested in submitting an article for a future issue of the publication, please contact Amanda Lawhorne at amanda(at)dtcperspectives(dot)com or 678-995-3077.

About the Multicultural Heath National Conference

DTC Perspectives is proud to announce the launch of this exciting new marketing conference - The Multicultural Health National: Marketing to A Diverse America - November 15-16 in Orlando, FL. This unique event will feature presentations from key thought-leaders in the multicultural health marketing sphere and will focus on best practices for reaching the key multicultural populations in America including but not limited to African Americans, Hispanic Americans, and Asian Americans. Keynote speakers include Howard Buford, President of Prime Access, Tanner Colby, author of Some of My Best Friends are Black, Steve Millerman, Director of Cross Cultural Marketing at Novartis, and Beatriz Mallory, Former Director of Multicultural Strategy at Johnson and Johnson.

About DTC Perspectives, Inc.

DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through several publications, including DTC Perspectives Magazine and the OTC Minute e-newsletter, and several leading Conferences, including the flagship events, the DTC National and OTC National Conferences.

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Christine Franklin
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