Fanplayr Milestone: Signs 1000 Merchant Clients in First 6 Months

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‘Offer Science’ Company Hits Landmark as Result of Partnerships with Ecommerce Leaders

Fanplayr, the leader in Offer Science, today announced that it has signed its 1000th online retailer since launching just six months ago in March 2012.

This milestone is due to the popularity of the company’s two Offer Science products, ‘Gamified Offers’ and ‘Smart & Targeted Offers’ with the industry leaders with whom the company has partnered, such as eBay’s X.commerce, Magento, Shopify, Ifeelgoods, MailChimp, First Data, CardSpring and Constant Contact. These companies have all integrated Fanplayr into the fabric of their marketing services, offering them to their Internet retail customers who have readily adopted them.

“Online merchants are moving quickly to adopt Fanplayr’s Offer Science because it provides them with the ability to identify, profile and segment each visitor in real-time with targeted offers that increase visitor conversion, revenue and lifetime value,” said Simon Yencken, CEO of Fanplayr. “Fanplayr is democratizing consumer identity and Big Data for all ecommerce retailers so that they can build better relationships with their customers through the same advanced identification and targeting technology used by such major retailers as Amazon.com and WalMart.com that turn visitor identity into insight for real-time offer marketing.”

“We are really impressed by Fanplayr’s Offer Science and believe that it will transform how retailers identify, segment and target their online visitors,” said Jesse Wroblewski, Founder of Generations Beyond. “As a new Fanplayr partner, we are excited to be able to help our clients target their desired traffic segments with offers designed to drive key performance revenue objectives.”

About Fanplayr
Fanplayr (http://www.fanplayr.com) is the leader in targeted real-time ecommerce offers. By harnessing the power of Big Data, Fanplayr’s two proprietary Offer Science products, ‘Smart & Targeted Offers’ and ‘Gamified Coupons & Offers’ marketers can identify, profile and target visitors with customized offers as well as with gamified coupons. Fanplayr is venture backed with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com.

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Loren Pomerantz