Forest City’s PlaceWise Media Websites Win ICSC MAXI Gold for Creating a Content-Driven Hub for Shoppers and Retailers

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Forest City Empowers Retailers to Connect with Local Shoppers through Online, Social and Mobile Media; Return Visits Jump 179 Percent.

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More than 53,000 shoppers have completed shopper profiles, initiating engagement between shopper and retailer, and shopper-to-shopper.

Forest City’s PlaceWise Media websites won the International Council of Shopping Centers’ (ICSC) MAXI Gold Award in the “New Media – Website” category at the NOI+ Conference in Orlando. Forest City is an NYSE-listed national real estate company with $10.7 billion in total assets and PlaceWise Media provides digital integrated marketing solutions, such as websites, mobile applications, display advertising and location-based services to shopping centers and interactive media network operators.

The ICSC MAXI new media award recognizes the most current, innovative and advanced practices in web development, including content, structure and navigation, visual design, interactivity, functionality and overall experience.

“Shopping centers are faced with a unique challenge in today’s always-online world. Consumers have a whole host of shopping choices and wield a lot more control than they once did; they expect access, information and deals in new and technically demanding ways,” said John Dee, PlaceWise Media president. “Forest City’s new sites are an example of how content and personalization can create dynamic engagement between shoppers and retailers and how that engagement leads to more purchases in brick and mortar stores.”

The sites PlaceWise developed in partnership Forest City empowered its retailers to reach high-value shoppers—specifically those that have used the site to request specific content, deals and notifications—through online, mobile and social devices. The success of the websites is measured in utilization by both the shoppers as well as the retailers. And the numbers bear out the success of the sites. Nearly 500 retailers across 18 participating Forest City-owned shopping centers have elected to push their promotions, deals and products to local shoppers through the websites. In addition, more than 8,000 shoppers now “follow” their local retailers to stay informed about sales, new merchandise and events/promotions.

“After implementation, total visits to the Forest City websites rose by 49 percent, and more importantly, return visits increased by 179 percent,” said Jane Lisy, Senior Vice President of Marketing for Forest City Commercial Management. “Additionally, more than 53,000 shoppers have completed shopper profiles, initiating engagement between shopper and retailer, and shopper-to-shopper. This is exactly the level of multi-channel engagement from some of our best customers that we were hoping to activate and increase with the new website design and features.”

“PlaceWise helped Forest City truly personalize the shopping experience,” said Dee. “The PlaceWise platform is delivering the content shoppers want—exactly when and where they want it—through social, local and mobile channels (SoLoMo).”

About PlaceWise Media
PlaceWise Media (formerly Mallfinder Network), developed an integrated mall-marketing platform to provide shopping centers and retailers with an online, mobile, social and on-premise content and advertisers with a one-stop, truly integrated ad-buy that reaches shoppers before, during and after the shopping experience. Privately held and based in Denver, PlaceWise has serviced leading companies in the retail industry with interactive marketing services since 1997. Visit PlaceWise Media at


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Sarah Sparks
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