Parents Can Now Support Their Child’s School with Classified Ads on MySchoolSwap.com

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MySchoolSwap.com—a new classified advertising network that gives back to schools nationwide—invites parents and small businesses to support their local schools by posting classified ads on the site's innovative School Pages reaching their local school community and beyond.

My School Swap Logo
Millions of families with school-age children use popular classified advertising web sites already. The goal of MySchoolSwap is to convert some of this activity into revenue for our schools.

MySchoolSwap.com, a new classified advertising network that donates 50 percent of its paid advertising revenue to schools across the country, invites parents and small businesses to support their local schools with classified ads. Members can buy and sell goods, promote their business or post announcements on the site's School Pages reaching their local school community and beyond. This progressive web site is the first of its kind to combine traditional classified advertising with school fundraising.

As a national advertising web site that focuses on schools and their surrounding communities, MySchoolSwap stands apart from other popular ad web sites with their innovative School Pages. The MySchoolSwap model is simple. Members join for free and choose any school to support. When they post an ad, it appears on their School Page.

Each school has its own School Page or ‘wall’ of ad listings. This creates a targeted and familiar environment for exchanges and communication. Yet with over 134,000 schools in MySchoolSwap's expandable database, communities overlap so advertisers reach a greater audience and, like other web sites, ads can still be found through location or category searches.

The other key difference with MySchoolSwap is its unique philanthropic business model. It is the only classified advertising network that donates half of all advertising revenue to schools. Members buy credits securely for $1 dollar each to post their own basic or sponsored ads, then 50 percent of credit sales is donated to their school. Any public or private school—preschool through secondary level—as well as organizations dedicated to the enrichment of children can be added to the site's school database and become eligible to receive funds.

MySchoolSwap also offers a free School and Community ad category—credits are waived. This serves as a sustainable promotional solution for school volunteers, parents and community organizations like sports leagues or nonprofit groups to post announcements to a specific audience. This free option includes user-friendly subcategories like School Events, Fundraisers, Scouts, Home School Notices, Volunteer, Carpool, Yard Sale and Community Events. All ad listings on MySchoolSwap can be shared through social media networks like Twitter and Facebook extending the reach.

Furthermore, MySchoolSwap makes safety and security a priority by creating a friendly environment, excluding categories like Personals and requiring members to be 18 years of age or older. Paid advertising also tends to weed out inappropriate use and spam.

“Millions of families with school-age children use popular classified advertising web sites already,” says Cathy Shalvey, co-founder and president. “The goal of MySchoolSwap is to convert some of this activity into revenue for our schools.”

For more information visit MySchoolSwap.com. To connect with My School Swap, LLC call (703) 754-8410 or visit http://www.myschoolswap.com.

About MySchoolSwap.com
MySchoolSwap® is a classified advertising network that sets itself apart from typical classified advertising web sites by donating a percentage of revenue to schools and by providing a national network for the school community. It officially launched in April of 2012 and within the first five months of operation, the company sent payments to ten schools in three states. MySchoolSwap has an expandable database of 134,000 preschools, elementary and secondary schools across the United States to include public and private. My School Swap, LLC was founded by Cathy and Tim Shalvey of Gainesville, VA and is supported by an Advisory Board with expertise in areas of internet privacy law, search engine optimization, affinity marketing and education. More information about the leadership team can be found at http://myschoolswap.com/about/our-story.aspx

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Cathy Shalvey
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