Janrain Launches Fusion Partner Program

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Highlights Include Deeper Sales Training and Co-Marketing Efforts

Janrain, the leading provider of User Management solutions for the social web, today unveiled its comprehensive new Fusion Partner Program, which greatly expands and enhances its previous partner program. Key components of the new program include an increased focus on partner sales enablement - providing in-depth technical and sales training, demand generation programs and co-marketing, sales team alignment and collaboration and financial incentives for program partners.

“Janrain has always understood the importance of partnering with other best-of-breed solution providers to ensure our clients can maximize the value of our technology, regardless of their industry segment or other technology choices,” said Larry Drebes, CEO of Janrain. “The introduction of the Fusion Partner Program clearly demonstrates our commitment to both our partners and our customers.”

Janrain already has more than thirty highly-respected technology partners and key integrations in categories such as customer relationship management, content management, ecommerce, email marketing, web analytics, web hosting, mobile, game mechanics, ratings and reviews, commenting, chat, and content personalization. These partnerships typically fall into one of three different partnership categories, including integration partners (companies such as ExactTarget, Badgeville, and Oracle), and OEM partners (e.g. Echo, Ning, Acquia & Bazaarvoice).

"ExactTarget is focused on empowering our customers to create a unified view of each consumer - across all channels, to drive customer engagement, automate marketing, increase sales and improve return on marketing investment," said Scott Roth, senior director of global field and partner marketing, ExactTarget. “We are proud to partner with companies like Janrain, who deliver superior technology that enables our joint clients to thrive."

“Acquia and Janrain are working together to help customers deliver relevant, high engaging social web experiences to their audiences,” said Bryan House, vice president of marketing at Acquia. “Our partnership enables us to meet the needs of sophisticated digital marketers using Janrain’s market-leading social authentication and sharing platform deeply integrated into our OpenSaaS Enterprise Drupal Gardens platform."

The third partner category includes System integrators (SI’s), such as Solution Set and Cloudsquads, who work with specific third party technology platforms. SI’s and Value Added Resellers (VARs) can leverage the Fusion Partner Program to extend those systems’ functionality with that of the Janrain User Management Platform. Finally, leading digital agencies can take advantage of the program components to build creative campaigns and deliver valuable user experiences by leveraging Janrain’s highly customizable solutions.

About Janrain
The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph,, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, MTV, Purina, Avis and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit http://www.janrain.com and follow @janrain.

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Jenny Davis
Dotted Line Communications
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