Stay Fresh Foods to Debut as Provider of HPP Contract Services

Avure 350L system powers new operation; November 15 lab run scheduled

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HPP is a great benefit to processors looking to safeguard their brands through enhanced safety.”--Amy Lawless, Managing Director, Stay Fresh Foods

Franklin, Tenn. (PRWEB) October 17, 2012

Food processors in the northeastern United States will have convenient access to high pressure processing (HPP) contract services when Stay Fresh Foods, LLC, opens in Meriden, Conn., in December 2012.

Stay Fresh, a new company formed expressly to deliver HPP and value-added services, is led by a team of visionary food industry veterans committed to helping customers realize the full advantages of this proven technology, which uses extremely high water pressure instead of heat to destroy harmful microorganisms like E.coli, Listeria, and Salmonella.

“HPP is a great benefit to processors looking to safeguard their brands through enhanced safety,” says Amy Lawless, Stay Fresh Managing Director. “And because it is non-thermal, products retain nutrients and their fresh taste, things that are very important to today’s consumers.

“HPP also significantly extends shelf-life, cutting down on waste, making it a very attractive value proposition for retailers, processors, and consumers alike,” Lawless adds.

Stay Fresh is utilizing the high production horizontal 350L-600 HPP system from Avure Technologies, the global leader in contained ultra high pressure. With a working capacity of 350 liters per cycle and the world’s fastest cycle times, the 350L achieves rapid pathogen destruction in products ranging from ready-to-eat meats and deli salads to soups and juices.

As an Avure-certified contract processing partner, Stay Fresh will provide product development assistance to processors in search of new, value-added food applications, especially those aimed at satisfying the growing consumer preference for more wholesome, all-natural products with less sodium and fresher taste.

“The professionals at Avure’s world-class food lab in Franklin, Tenn., provide expert guidance on HPP adoption, from recipe development to packaging formats,” says Joe Ragozzino, Stay Fresh Vice President of Operations. “We have scheduled lab time for November 15 to work with processors interested in the HPP journey. Our own 350L system will be operational in December and we will begin serving customers after a grand opening in January.”

The start-up company will occupy a purpose-built 8,400-square foot facility in southeastern Connecticut, close to major highways along the Boston to Philadelphia corridor. Along with convenient access, Stay Fresh will offer processors critical value-added services such as labeling, re-packaging, and storage. Re-packaging will give customers the ability to optimize their supply chain by eliminating shipment back to their plant. Longer term storage will be available through a partnership with a nearby cold storage facility.

“We are excited to welcome Stay Fresh to Avure’s ever-expanding network of HPP installations,” states Matt Rutherford, Avure Senior Vice President of Global Sales. “It is very gratifying to play a part in bringing safer, more healthful eating to the consumer arena, and the fact that this is accompanied by a new business opportunity reinforces the value of our technology.”

Processors interested in lab trials in November should contact Amy Lawless at amy(at)stayfreshfoods(dot)com.

ABOUT STAY FRESH FOODS, LLC
Stay Fresh Foods, LLC provides custom high pressure processing services on a contract basis to the food industry, utilizing proven technology that substantially improves the safety and extends the shelf-life of packaged foods without chemical additives or preservatives. Based in Meriden, Conn., the company was established by a team of food industry veterans in July 2012 to serve food processors throughout New England, New York, and New Jersey. For more information, visit http://www.stayfreshfoods.com.

ABOUT AVURE TECHNOLOGIES
An innovator with a strong record of accomplishment, Avure Technologies demonstrates its expertise in high pressure by occupying leadership positions in industrial and food applications. The company is the largest provider of contained ultra high pressure systems utilized to process advanced materials, form sheet metal, and pasteurize foods without heat or chemicals. It offers total solutions to keep food pathogen-free and fresh longer–from recipe development to installation of the fastest, most reliable high pressure presses in the world.

Avure’s Industrial Division houses engineering, manufacturing, and services in Västerås, Sweden, with additional facilities in Columbus, Ohio, USA. The Food Division in Franklin, Tennessee, near Nashville, includes engineering, supply chain, service, parts, and, soon, manufacturing, in addition to the company’s world-class food lab. For more information, visit http://www.avure.com.


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