McDonald’s joins TAT to launch “Tourist Postcards for Charity”

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McThai Co., Ltd, the operator of McDonald’s restaurants in Thailand, has joined the Tourism Authority of Thailand (TAT) for the campaign “Tourist Postcards for Charity”to support domestic tourism and raise fund for the Ronald McDonald House Charities Thailand which helps under privileged ill children and their families.

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2011-2012 is “Miracle Year”according to government tourism promotion policy and TAT has organized a host of activities to encourage domestic tourism all year. These emphasize art and culture, Thainess, and “miraculously” unexpected new travelling experiences to stimulate more visits to the regions of Thailand. The cooperation with McDonald’s is sharing strengths in expanding customer base and promoting tourism.

Director of TAT International Advertising Publicity Division, Mr. Kitsana Kaewtumrong “This year TAT policy is to promote tourism by creating awareness of regional identity, developing sales through partners’ networks and encouraging learning from the touring experiences. This cooperation with McDonald’s is sharing strengths to support TAT policies and strategies. “Tourist Postcards for Charity” is helping to communicate information about beautiful tourist attractions in Thailand through McDonald’s restaurants nationwide, which have a large customer base of foreigners.”

McThai Co., Ltd. Marketing Director, Ms. Petcharat Uthaisang added, “McDonald’s has been operated in Thailand more than 27 years and we have always given priority to social responsibilities as we are proud to be a part of Thai society. McDonald’s is greatly honored to have a part in supporting tourism in Thailand, as it generates huge revenues for the country every year. McDonald’s is extremely proud to have role in supporting domestic tourism as a distribution point for postcards in the “Tourist Postcards for Charity” campaign. Besides this, revenues from the sale of the campaign postcards will go to the Ronald McDonald House Charities Foundation Thailand (RMHC) to improve the well-being of underprivileged ill children and their families. Customers can donate 20 baht to get a postcard or 300 baht for the set of 10 postcards and McDonald’s gift vouchers worth 200 baht, from now until December 31, 2012 at every McDonald’s restaurants nationwide.”

Ms.Lalana Kongtoranin, RMHC Thailand board member said, “As a part of RMHC Thailand, I would like to thank McDonald’s and TAT for supporting the foundation. Currently, RMHC Thailand has 3 core programs including Ronald McDonald Kids Room, Ronald McDonald Care Mobile and Ronald McDonald House. Currently, we have 27 kids rooms located at government hospitals and orphanages. Another program is Ronald McDonald Care Mobile which examines eyesight and provides free eyeglasses for underprivileged children nationwide. Currently, the hope-on-wheels has screened 33,049 children and given away 11,051 eyeglasses. And we just launched the Ronald McDonald House - home-away-from-home for families of serious ill children. The 1st Ronald McDonald House is located at Queen Sirikit National Institute of Child Health. Since June last year, there were 1,187 families staying at our house.”

Your generosity can help improving the well-being of underprivileged children and families at all McDonald’s restaurants nationwide. Donate 300 baht to receive a set of 10 postcards and McDonald’s gift vouchers worth 200 baht or donate 20 baht for a postcard from now until December 31, 2012. More information, please contact Ronald McDonald House Charity Thailand at Tel.02-696-4928 or http://www.rmhc.or.th or http://www.facebook.com/rmhcthailand

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