Proximic Named As A Global Data Partner of WPP's Xaxis

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Proximic to help Xaxis improve its audience profiles in US and EU, APAC being added in early 2013.

"Proximic is consistent and scalable." Mark Grether, Global COO of Xaxis

Proximic announced today that it has been selected by WPP’s Xaxis, the world’s largest audience buying company, as a global data partner for inventory analysis and Audience Interest Profile development. The companies have successfully worked together for the past year, a partnership that began in Germany.

“Proximic has proven to be a consistent and scalable solution for Xaxis” said Mark Grether, Global COO of Xaxis, “It made sense to extend our partnership to our global efforts. In order to optimize campaigns you need large, stable data sets and Proximic provides us with another such option within our industry-leading Data Management Platform (DMP).”

Under the agreement, Xaxis will have access to all of Proximic’s data solutions and will deepen its work with Proximic in using Proximic’s page-level analysis to better understand campaign performance. The goal is to help Xaxis better understand the type of content a user is engaged with at the time of conversion, By building this understanding of how an advertiser performs around content their target audience is engaged with, Xaxis seeks to further improve their customer’s campaign efficiency and effectiveness.

“We are pleased to have been selected by Xaxis as a global data partner.” said Philipp Pieper, Founder and CEO of Proximic. “We are very excited at being able to bring our Page-Level Analysis and Audience Interest Data solutions to such a large platform. As we build out our pre-bid data solutions in APAC, Xaxis customers will be among the first to get access to our services to evaluate inventory quality in China and beyond.”

Proximic started working with Xaxis in Q3 of 2010 in Germany on their proprietary audience platform. Since then the partnership has extended across other regions and with other entities within the WPP family.

About Proximic

Proximic's pre-bid, page-level analysis is used around the world for inventory analysis, ad targeting and audience interest development in web, mobile and video environments. This analysis provides the most comprehensive analytics on a page’s context, brand protection characteristics and page quality used for pre-bid inventory analysis and audience interest profiling. Proximic supports 13 languages with added support for Chinese and Japanese planned for the first half of 2013. Proximic is privately held and based in Palo Alto, California. For more information, please visit

About Xaxis

Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis, a GroupM company that is part of WPP, has a presence in 18 countries across North America, Europe and Asia. For more information, please visit

Xaxis | Digital Brilliance

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Rodney Mayers
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