Frankfurt, Germany (PRWEB UK) 17 October 2012
Styrolution, the world’s leading styrenics supplier today announced that automotive manufacturers and suppliers, such as Volkswagen (VW), Skoda and Magna, have selected Styrolution’s Luran® S SPF30 for various pre-colored applications for automotive exteriors. The product utilizes a new ultraviolet (UV) stabilization technology and provides major improvements in color fastness and surface quality for components such as the front grills on the new Golf 7, mirror triangles on the VW Up, and the front grills on the Skoda Yeti. The Skoda front grill will be on display at Styrolution’s booth at the international trade show Fakuma 2012, which takes place from October 16 to 20 in Friedrichshafen, Germany.
Higher surface quality and color durability
Luran S SPF30 belongs to the Luran S product line and is part of Styrolution’s Specialties portfolio. Luran S grades are based upon acrylonitrile styrene acrylate (ASA) copolymers and offer a broad range of exceptional properties, including high thermal stability, good chemical resistance and excellent resistance to weathering, aging and yellowing. Luran S is therefore used in applications with exposure to extreme conditions. Typical applications in the automotive sector include exterior mirror housings, front grills and other exterior trims. One of the key benefits of Luran S SPF30 is that it retains gloss and color considerably longer than previous grades, ensuring significantly reduced graying and yellowing when exposed to light. For this reason, the purchasing department of VW recommends replacing LURAN S Q42 with Luran S SPF30 for use in exterior parts made from ASA, because it offers higher surface quality and color durability.
Helping customers succeed through joint innovation
Styrolution’s specialty product innovations for the automotive Industry are typically driven by new OEM requirements, which often lead to a customized solution developed in cooperation with customers. “Our main objective was to meet Automotive OEM expectations by providing higher quality in unpainted vehicle parts. With the introduction of Luran S SPF30 at VW in 2011, we became the first supplier in the market to achieve this,” says Pierre Juan, automotive sales director at Styrolution. “Now, several other automotive manufacturers from around the globe have also approved Luran S SPF30 for use in their cars, including Daimler, Opel and Peugeot (PSA). Styrolution is planning to use its manufacturing sites in every region to make this new material available on a global scale and is also planning to leverage this new UV stabilization technology breakthrough for other product types.”
Benefits of Luran S SPF30 are appealing to leading automotive part suppliers
The benefits of Styrolution’s product have also attracted leading automotive part suppliers, such as Magna. “We decided to use Luran S SPF30 because we wanted to be at the cutting edge of material performance and innovation. Since switching to the new product, we now benefit from increased performance and cost efficiency,” explains Zuzana Pajerová, material application engineer at Magna Czech Republic.
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Styrolution is the leading global styrenics supplier with a focus on styrene monomer, polystyrene, styrenic specialties, and ABS. As a joint venture of BASF and INEOS, Styrolution combines the key styrenic assets of two of the largest chemical companies in the world, with world-class production facilities, complementary competencies and portfolios, and more than 80 years of experience. Styrolution helps its customers succeed by offering the best possible solution, designed to give them a competitive edge in their markets. The company provides styrenic applications for many everyday products across a broad range of industries, including automotive, electrical/electronics, building and construction, household appliances, toys/sports/leisure, packaging, healthcare and diagnostics. In 2011, pro forma sales were at 6.6 billion euros, resulting in an EBITDA before special items of 317 million euros. Styrolution employs about 3,400 people and operates 17 production sites in ten countries.
For further information please visit http://www.styrolution.com.
Styrolution is a registered trademark of Styrolution GmbH in Chile, Costa Rica, Germany, Europe, Hong Kong, Israel, South Korea, Mexico, New Zealand, Peru, Philippines, El Salvador, Taiwan, and South Africa. Terluran, Terblend and Luran are registered trademarks of Styrolution GmbH. Novodur, Lustran and Triax are registered trademarks of Styrolution (ABS) Jersey Ltd.
The data and information contained in this document are presented in good faith and believed to be reliable, but shall not be part of the terms and conditions of sale of any Styrolution products. As many factors can affect product application and performance, each Styrolution customer must determine for itself, by conducting appropriate tests or other methods, whether a Styrolution product is suitable for their needs. STYROLUTION MAKES NO WRITTEN, ORAL, EXPRESS OR IMPLIED WARRANTY REGARDING THE PRODUCTS DESCRIBED HEREIN, THE RESULTS TO BE OBTAINED FROM THEIR USE, OR THE ACCURACY OR USE OF THE INFORMATION AND RECOMMENDATIONS CONTAINED HEREIN. STYROLUTION SPECIFICALLY DISCLAIMS THE WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.
Global Manager, Public Relations
Styrolution Group GmbH
Phone: +49 069 509550-1025