With no long-term contract, everybody wins. We get paid for our hard work, but the clients know we have to produce results if we want to keep them. We already have a reputation as innovators and trail-blazers; we’re not afraid to put it on the line again.
Perth, Western Australia (PRWEB) October 18, 2012
This week, Oracle Digital made public what many of their customers already knew: they now offer no contract web marketing services. In a blog post that is one part news, one part brilliance, and one part controversy, the company announced their shift toward no contract SEO and web marketing services, explained the reasoning behind the move, and “blew the whistle” on “business as usual” in the SEO industry.
The post, written by James Corby, Business Development Director for Oracle Digital, provided a concise analysis of the popular SEO business model and the new Oracle Digital SEO business model, along with a summary of the company’s strengths and how they fit into the new, no contract paradigm.
The problem Corby exposes in his post is that lengthy contracts don’t put any pressure on companies to produce results. He sees the advantages as being weighted toward the web marketing firm: they get guaranteed revenue, and their numbers look great if they want to sell the company and website. Meanwhile, the customer has no leverage to guarantee that they will get the results they have signed up for.
Corby feels that too many SEO firms take advantage of forcing customers to sign contracts, only to fail when it comes to executing, delivering results, or treating customers with the respect and dignity they deserve. In the post, he mentions that many of his clients came to him because of unprofessional treatment and low ROI from other SEO companies.
Corby believes in a results-oriented business structure. He feels that the people in any business are more highly motivated to deliver results if their revenue depends on delivering results. In the post, Corby gives a virtual lesson in delivering results. The first requirement is that a company cares enough about its clients to go the extra mile and learn everything they can about the client’s business.
After studying a client’s business, Corby then recommends figuring out where the best opportunity is for the client, and turning it into a tangible marketing plan. The next part, of course, is executing the plan. Corby knows what he is talking about when he strongly advises that SEO and web marketing companies always keep up on current trends: Oracle Digital “decoded” Google’s Panda and Penguin updates faster than anyone in the industry.
Corby also believes that customer service is the single most important duty of any business: “Good, old-fashioned customer service is something that is seriously lacking in our industry today.” He goes on to do something unheard of in today’s business climate: he lists not only his company’s strengths, but its weaknesses, too.
Corby is passionate about this post and about the change to no contract services: “I’m tired of hearing clients tell me about how other service providers took their money and didn’t deliver any results. At Oracle Digital, we’re proud of our work ethic, and we are proud to be customer service fanatics. We obviously have to be paid for doing work, but if we can’t deliver results, we don’t want a customer locked into a long-term contract.”
Corby concluded, “With no long-term contract, everybody wins. We get paid for our hard work, but the clients know we have to produce results if we want to keep them. We already have a reputation as innovators and trail-blazers; we’re not afraid to put it on the line again.”
Oracle Digital is a leading web marketing firm in Australia. They offer professional and efficient web marketing solutions for businesses, helping them become successful and profitable online. For more information on their services, you may visit their website http://www.oracledigital.com.au/ or call them at 1300 899 851.