SponsorPay Expands Ad Platform With Nexon America, Alawar and Tetris Online; Grows US Presence Over Strong Q3 Performance

SponsorPay, a value-exchange advertising platform, announced today that it has secured partnerships with top publishers Nexon America, Tetris Online and Alawar Entertainment. The company also reported strong Q3 growth from mobile as well as BrandEngageTM, its proprietary video and engagement ad solution.

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“With SponsorPay, we have experienced great results. Their holistic approach to user acquisition and monetization has been instrumental in increasing both the exposure and overall revenue of our applications."
- Alawar

San Francisco, CA (PRWEB) October 17, 2012

SponsorPay, a value-exchange advertising platform, announced today that it has secured partnerships with top publishers Nexon America, Tetris Online and Alawar Entertainment. The company also reported strong Q3 growth from mobile as well as BrandEngageTM, its proprietary video and engagement ad solution.

The company’s mobile business has made tremendous progress since the start of this year, and recently announced additions to its product portfolio – Unlock and the tablet offer wall – have quickly gained remarkable traction in the past few months. “The number of monthly transactions across our mobile network more than doubled last quarter and we expect Q4 to be even stronger,” observed Janis Zech, CRO and co-founder at SponsorPay.

“Teaming up with SponsorPay is exciting,” said Makoto Iwai, SVP of Corporate Strategy at games behemoth Nexon America. “We’re looking forward to realizing the potential offered by our burgeoning relationship."

“With SponsorPay, we have experienced great results. Their holistic approach to user acquisition and monetization has been instrumental in increasing both the exposure and overall revenue of our applications," echoed Julia Nabieva, Head of Mobile Games Sales and Marketing at Russian games developer Alawar Entertainment who have more than 200 casual and mobile titles in their portfolio, including the recent hit Shake Spears.

Simultaneously, SponsorPay’s online monetization platform has continued to expand significantly, riding on its direct response offerings as well as BrandEngageTM. The latter, in particular, has become a growth engine for the company since its launch last year. “The market’s response to BrandEngage has certainly been inspiring. Current user activity on the platform is threefold of May’s numbers,” added Zech.

“SponsorPay not only looks for better ways to help us improve how we monetize our games,” said Casey Pikey, VP of Marketing for top Facebook games publisher Tetris Online, “they deliver the results too.”

“BrandEngage by SponsorPay is a really good solution for Domino’s to reach their audience with more engaging ad units,” asserted Ben Smart, Senior Digital Display Planner/Buyer at Arena Media (Havas) who saw excellent results with an engagement campaign that drove both brand awareness and pizza sales.

In addition to forming new partnerships, SponsorPay has expanded its US team in San Francisco, Los Angeles and New York to 15. New hires include Google and Mojiva alumnus Tim Kelly as VP Mobile Advertising and Shawnee Swarengin, formerly at RockYou and Demand Media, as Senior Sales Director.

The company’s global team strength is now at more than 140 and recruiting efforts show no signs of abating. “Attracting the industry’s top talent continues to be at the forefront of our priorities,” remarked Projjol Banerjea, VP Marketing & Talent.

About SponsorPay

SponsorPay is a value-exchange advertising platform providing high-quality brand engagement for advertisers and driving user acquisition as well as content monetization for publishers.

Our innovative BrandEngageTM solution offers rich user-initiated experiences for premium brands including social video and engagement campaigns. Our platform also delivers industry-leading results on direct response campaigns for performance advertisers. Simultaneously, we enable publishers and developers of social, mobile and online games and apps to monetize non-paying customers as well as acquire loyal users in a cost-effective manner.

We work with thousands of partners, including leading publishers Zynga, Electronic Arts, Ubisoft, Outfit7 and Animoca, as well as renowned advertisers Coca-Cola, Samsung, Microsoft, McDonald’s and Volkswagen, across platforms such as Facebook, iOS and Android.

Investors include Team Europe, Hasso Plattner Ventures, Kite Ventures and Nokia Growth Partners. The company is headquartered in Berlin with offices in San Francisco, Los Angeles, New York, London, Paris, Istanbul and Tokyo.

For more information, visit http://www.SponsorPay.com or follow @SponsorPay on Twitter.

Contact Information

Projjol Banerjea
VP of Marketing & Talent
press(at)sponsorpay(dot)com
http://www.sponsorpay.com/press


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