Five Blocks Makes Strategic Hires as Firm Prepares to Offer Digital Brand Analysis Tool to Clients

Digital brand management firm adapts to meet growing demand for services

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The work that Five Blocks has been doing for the past several years in online reputation and digital brand management is the complementary and essential ‘last mile’ for PR and crisis communications.

Los Angeles, CA and Alon Shvut, Israel (PRWEB) October 23, 2012

Five Blocks, a company specializing in digital brand management and online reputation protection, today announced new additions to its executive management team: David Andrew Goldman, Chief Strategy Officer and Ben Michelson, Director of Technology.

Michelson joins Five Blocks with more than 20 years of experience in software development and support. Through the role chief architect, his expertise in systems analysis, software architecture, process automation and customer support will contribute greatly to the Five Blocks solution.

Five Blocks CEO Sam Michelson comments, “Adding Ben to the Five Blocks family stemmed from a decision our company made to respond to the frequent requests from current clients as well as prospects for their own dashboard version of our technology.”

Leveraging over 15 years of PR, branding and SEO experience, Goldman’s role will include product and corporate marketing, agency channel relationships, and positioning Five Blocks in its transition from a service-based business into a technology company. Goldman has worked with some of the world’s leading internet and mobile companies including seminal work on Google, eBay and XM (Sirius) Radio.

“Our increasing cooperation with PR, crisis communications and public affairs firms led Five Blocks to hire David,” said Five Blocks CEO Sam Michelson. “Adding a seasoned PR specialist to our executive team will help Five Blocks form new partnerships, inform our product development and raise our growing firm’s public profile as we transition into a technology business.”

“The work that Five Blocks has been doing for the past several years in online reputation and digital brand management is the complementary and essential ‘last mile’ for PR and crisis communications,” explained Goldman. “Social media, citizen journalism, the popularity of review sites and the evolving methods search engines and searchers employ have forever altered the way companies and individuals need to think about and manage their brand.”

About Five Blocks
Five Blocks was founded to address the challenge of managing one’s brand online. Privately-owned Five Blocks has developed a strategic, research-driven approach to digital brand management and online reputation management unmatched in the marketplace. Since 2005, Five Blocks has been developing tools and proven methodology to help clients understand how the outside world experiences their brand online and helping them shape the story they want to tell. With 10 years of internet marketing experience, the company has worked with more than 100 companies and individuals across a number of industries worldwide.


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