Scottish Boutique Jane Davidson Named One of Vogue UK's Top 100 Shops Outside London

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Edinburgh boutique Jane Davidson is named in Vogue.co.uk's guide to the best 100 shops outside London.

Jane Davidson Edinburgh designer boutique

Jane Davidson's Edinburgh boutique

Edinburgh designer clothing boutique Jane Davidson has been named as one of Vogue.co.uk’s Best 100 Shops Outside London.

The guide, published online by the style editorial bible in their October "Vogue Loves" section, features notable shopping destinations of all kinds around the UK, with picks ranging from fashion and design boutiques to art, vintage and food retailers. Of Jane Davidson, which is one of just six Scottish entries on the list, Vogue commented "what more could you want under one roof when you're not in London?" and noted in particular the shop's impressive selection of luxury clothing brands.

Jane Davidson is Scotland's exclusive stockist for Roksanda Ilincic, Temperley London, M Missoni, Collette by Collette Dinnigan and Victoria Beckham handbags, amongst a wide variety of other international brands that includes Erdem, Diane Von Furstenberg and Issa.

The exciting collection reflects the pioneering ethos behind the boutique, which was the first retailer in Scotland to stock the iconic brands of Jimmy Choo and Roland Mouret.

The team are now looking to introduce the directional and carefully-curated collection beyond their store on Edinburgh's Thistle Street with the launch of their redesigned e-commerce website in September.

However, Edinburgh remains firmly at the heart of the brand. The new website features a dedicated section on Edinburgh fashion and lifestyle, and offers same day delivery to city centre postcodes.

Speaking of their coveted position on the Vogue list, Jane Davidson's owner and buyer Sarah Murray says: "The girls and I are absolutely thrilled to receive recognition from such a prestigious and influential fashion publication, and to help in a small way to put Edinburgh and Scotland on the fashion map. We’ve just finished months of hard work on our new website, so to be included in an online fashion feature such as this is a fitting way to mark the start of a new era for Jane Davidson, as we take the shop onto exciting new online platforms and hopefully to a whole new audience of fashion lovers in Edinburgh and beyond."

For more information, please contact Sarah Murray:
sarah(at)janedavidson(dot)co(dot)uk
00 44 131 225 3280

Notes to Editors:

Jane Davidson is a family-run independent designer boutique based on Edinburgh's Thistle Street. It was founded in 1969 in the Grassmarket selling iconic British brands such as Jean Muir and Ozzie Clark and over its 40 year history of dressing Edinburgh has expanded into selling an exciting range of high profile designer clothing and accessories brands, as well as supporting Scottish designers.

The Jane Davidson designer womenswear website was launched in 2008 and was relaunched in September 2012, with a brand new design and a focus on celebrating fashion and lifestyle in Edinburgh.

The shop also holds regular instore trunk shows and specialist events. Events coming up include:

5 -11 November 2012 - "Missoni Week" in collaboration with the Missoni Hotel. Free Missoni scarf with every M Missoni purchase online and entrance into a prize draw to win dinner for two at the Missoni Hotel.

10 December 2012 - "Boy's Night" runway show in collaboration with Hamilton and Inches jewellers showcasing Christmas gifts for client partners and husbands.

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