Purity® Vodka Collects Top Honors at the 2012 Vodka Masters Competition

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For the second year in a row, Purity Vodka, the world’s most awarded ultra-premium vodka, bests others in its spirit category at the 2012 Vodka Masters Competition.

Purity Vodka's Thomas Kuuttanen with his awards at the 2012 Vodka Masters Awards in Cannes

“This is an unprecedented moment -- it is the first time in the Vodka Master Awards history that a single vodka has won most of the top awards two years in a row." - Daisy Jones, associate publisher, The Spirits Business

Continuing its reign as the world’s most awarded ultra-premium vodka, Purity Vodka today announced that it received top honors in multiple categories once again at the Vodka Masters Awards 2012. This marks the first time that any single vodka has received so many of the highest honors in their spirit category two years in a row.

The Spirits Business’ annual Vodka Masters tastings, now in its sixth year, were held in September 2012 with spirits guru Ian Wisniewski at the helm. Wisniewski, along with a panel of leading spirits and on-trade specialists, conducted blind tastings of the spirits, selecting the best brands to be recognized for excellence across by category, flavor as well as for packaging design.

Purity Vodka won Masters medals in Scandinavia and Super Premium, and Gold medals in Design and Packaging, Europe, and Organic categories. The brand also received top accolades at the Travel Retail Masters, held at the same time, bringing home Masters medals for Travel Retail Exclusive and Design and Packaging. Following on success earlier this year at the Asian Spirits Masters, the brand was recognized as the Grand Asian Spirits Master. All awards will be formally presented at a ceremony to be held in Cannes on October 22nd.

According to The Spirits Business Associate Publisher Daisy Jones, “This is an unprecedented moment -- it is the first time in the Vodka Master Awards history that a single vodka has won most of the top awards across The Vodka Masters category two years in a row. Congratulations to Thomas Kuuttanen and the rest of the Purity Vodka team on this well-deserved accolade."
“We are honored to be acknowledged once again at The Vodka Masters,” says Thomas Kuuttanen, master blender at Purity Vodka. “With Purity Vodka, it truly is a question of taste. Having spent over a decade developing what we believe is the smoothest, highest quality ultra-premium vodka on the market. I’m so pleased that the industry and in-the-know consumers are beginning to catch on regarding the ultra smooth, yet full-bodied taste and character of Purity.”

The Vodka Masters 2012 nods further extend Purity Vodka’s impressive run as the most awarded ultra-premium vodka in the world. The high quality craft spirit continues to collect accolades, including an impressive seven gold and Master Awards at the Asian Spirits Masters 2012 (Grand Asian Spirits Master, Master: Smooth, Gold: Organic, Gold, Super Premium, Gold: Scandinavia, Gold: Europe, Gold: Micro Distillery) . The brand also won Triple Gold at the 2012 Micro Distillery Awards, one of a handful of brands honored with this distinction having won both a Gold Medal for Taste and a Gold Medal for Design. The spirit also garnered Gold and Master awards in seven out of seven categories entered at the Vodka Masters and Travel Retail Masters 2011 competition in Cannes and took home Vodka of the Year honors as the Grand Vodka Master. For the latter, Purity Vodka scored the maximum number of points in the competition’s organic category --100 out of 100-- an unprecedented achievement in competition history.

About Purity Vodka
Purity Vodka is the result of a lifelong quest to redefine vodka by Master Bender Thomas Kuuttanen. With its heritage based in the 13th century Ellinge Castle in the south of Sweden, Purity Vodka is born out of a proprietary method utilizing a vodka still made of copper and gold. Distilled 34 times, the production of Purity Vodka is labor intensive and demanding; the vodka still process produces unparalleled results for the final spirit. During the distillation, Kuuttanen disposes of 90 percent of the spirit where only the Perfect Cut – or 10 percent of the spirit – is selected as the heart of Purity Vodka. The result: A spirit so refined that it doesn’t need filtration.

The creator of Purity Vodka, Kuuttanen is a world-renowned Master Blender who has produced some of the most prominent whiskeys, liqueurs, gins, vodkas, and aquavits in his country. He spent more than a decade developing and refining the Purity Vodka recipe, which combines tradition and innovation into a unique tasting experience. Using a secret family recipe and only natural ingredients – including estate-grown winter wheat and malted barley as well as water from the Ellinge Castle's own spring, rich in minerals and iron – Purity Vodka reminds vodka drinkers that taste does matter.

Purity Vodka is the most awarded ultra-premium vodka in the world and continues to win top honors from the most prestigious international spirit competitions.

For more information, please visit http://www.purityvodka.com/ or http://www.facebook.com/PurityVodka. For high-resolution images: http://www.purityvodka.com/1/

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