New York, NY (PRWEB) October 17, 2012
Cynopsis: Digital has announced a powerful line-up of speakers for its first annual Video Measurement Summit on November 14th in New York City. The half-day event brings together industry experts in measurement to share ideas, tactics, and lessons learned in optimizing cross-platform video to maximize ROI on marketing efforts.
The conference is designed for all brand, agency and media professionals looking for practical, proven ways to apply the very latest digital video, advertising and measurement technologies. Attendees will take away savvy and more cost-effective video strategies that harness the power of online video to improve engagement, mindshare and the bottom line.
Speakers include Rob Barnett, Founder and CEO of MyDamnChannel, Karen Cahn, GM of Branded Entertainment for AOL; Kathryn Friedrich, Head of Video Strategy/Americas for YouTube & Google; Erin McPherson, VP and Head of Video Programming & Originals for Yahoo!; Kate Sirkin, EVP and Global Research Director, Starcom MediaVest Group; Lary Tanz, CEO of Vuguru and Artie Bulgrin, SVP, Research and Analytics, ESPN. To view the full list of speakers, please visit http://www.cynopsisdigitalsummit.com/speakers/.
The Summit will be held at the J. Walter Thompson headquarters in midtown Manhattan and include information-packed sessions, networking, an informal lunch and closing cocktail reception. For details and to register, please visit http://www.cynopsisdigitalsummit.com/. For questions about registration or for media interviews, contact Jenn S. Ocampo at jenn(at)cynopsis(dot)com.
Sponsors for Cynopsis Digital’s Video Measurement Summit include Silver Sponsor, Tremor Video; Spotlight Sponsor, Videology; and Media Partner, The Advertising Club of NY. For advertising or sponsorship information, contact VP of Sales & Marketing Mike Farina at mike(at)cynopsis(dot)com or 203.218.6480.
Cynopsis Digital is a free, daily publication and is a must-read for executives in digital content creation, distribution, technology, ad sales and creative services. The Video Measurement Summit is chaired by Cynopsis Digital Associate Editor Sahil Patel and Arthur Greenwald of Greenwald Media Inc.
Cynopsis Media is a division of Access Intelligence LLC. The Cynopsis Media family of products includes Cynopsis, Cynopsis: Digital, Cynopsis: Kids, and Cynopsis: Sports daily e-publications, weekly Cynopsis: Classified Advantage e-publication, Special eReports, Event/Summits and a strong database of Classifieds and more. Visit Cynopsis.com.