Gross Strategic Marketing (GSM) Announces the Launch of the Plan Sponsor Video Series

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Educating plan sponsors through video is the best “next” thing to do

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We’re convinced that the Plan Sponsor Video Series is the best “next” thing to do when it comes to client outreach

Gross Strategic Marketing (GSM) announced today the immediate availability of its much anticipated Plan Sponsor Video Series. This new program has been developed to more effectively introduce educational topics to retirement plan sponsors and creatively addresses the challenges TPAs and recordkeepers have of getting the attention of busy clients. Plan Sponsor Video Series combines broadcast quality streaming video content with support for email messaging and analytics.

“The simple fact is that many people would rather watch a video than read the very same words. Video engages with sight and sound to introduce and reinforce information,” said President and Chief Executive Officer Alan Gross. “We’re convinced that the Plan Sponsor Video Series is the best “next” thing to do when it comes to client outreach.”

The Plan Sponsor Video Series features leading industry experts addressing essential topics including fiduciary responsibilities, plan documentation and design and plan audits through video segments that are concise and intentionally light on industry jargon. While the HD quality videos will get the attention and retain the interest of plan sponsors and make complex topics simple to understand, equally valuable is the manner in which the program is designed to encourage dialogue on vital issues between TPAs / recordkeepers and their clients.

The professionally developed Plan Sponsor Video Series, including its comprehensive support program, is available on a subscription basis. Experience the Plan Sponsor Video Series at GSM's website.

About Gross Strategic Marketing
Jacksonville, FL based Gross Strategic Marketing was founded in 2009 and serves recordkeepers, plan consultants, third party administrators, advisors, and investment managers throughout the United States. The GSM team designs and implements web strategies, delivers video education programs, creates thought leadership content, plans go-to-market campaigns, coordinates industry events, and facilitates executive consulting. More online at

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