We wanted to update the way in which products and information are found and displayed. By making this information easier to locate, our customers are better able to make informed purchase decisions.
Montezuma, IA (PRWEB) October 18, 2012
Brownells – The World's Largest Supplier of Firearms Accessories and Gunsmithing Tools™ - is excited to announce its website - Brownells.com - now sports a fresh, new look and a host of improvements to make the customer's experience better, faster and more intuitive.
The reorganized, fully-revamped site centralizes shopping and browsing with user-friendly, oversized drop-down menus that enable customers to find the specific product they're looking for in just seconds. Additionally, a streamlined "Shopping Cart" facilitates quicker and smoother transactions.
The new "Learn" tab organizes and instinctively guides consumers through Brownells' rich archive of information, including product videos and project articles contained in the famous GunTech™ section. Those seeking the popular firearms schematics area will appreciate the new, easy-to-find "Schematics" tab.
"The new site helps us reinforce our commitment to providing customers with the best value in the firearms industry," said Pete Brownell, President/CEO of Brownells. "With more than 75,000 items and thousands of videos, articles, and how-tos available to our customers, we wanted to update the way in which products and information are found and displayed. By making this information easier to locate, our customers are better able to make informed purchase decisions."
Customers are encouraged to visit the tutorial area to familiarize themselves with all of the new features offered by the new and improved website.
In addition to the current improvements, further refinements in the organization of product categories and the in-site search engine are forthcoming.
Founded in 1939, Brownells is an Iowa-based, third-generation family-owned company that supplies more than 75,000 firearms parts, accessories, reloading components, gunsmithing tools, and ammunition to armorers, gunsmiths, and shooters worldwide. In addition to their industry leading 100% lifetime satisfaction guarantee – forever - on every product sold, their staff of veteran Gun Techs is available to assist customers with technical help to fix any gun-related problem – free of charge. There are no minimum order sizes, charges or return fees. To place an order, or for more information, call 800-741-0015 or visit http://www.brownells.com.